Stoking the Flames Sanuk and Traeger Serve Up the Perfect Summer BBQ Shoe


Just ahead of National Barbecue Month, Sanuk®, a division of Deckers Brands (NYSE: DECK), and Traeger, Inc. (“Traeger”) (NYSE: COOK), the pioneers of wood-pellet grills, have teamed up to introduce a special shoe celebrating barbecue culture: the Happy Hour Lite x Traeger. This collaboration stems from a mutual love for good times and bringing people together, resulting in an innovative footwear option perfect for both grilling and chilling. Crafted with a sauce-repellent upper material and a detachable patent-pending beverage opener for easy access to drinks while grilling, these slip-on shoes are designed to enhance your summer experience. Featuring a butcher block-inspired wood grain print, custom co-branded heel pads, and leather closure straps, the unisex shoes come in two colors—cowmooflage and dark brown—adding a dash of Traeger flair to your wardrobe. Engineered to endure the rigors of outdoor cooking, they boast an anatomically molded, cork-lined EVA top sole with a PORON® heel pad, ensuring comfort throughout the day, whether you wear them with socks or not.

This exclusive shoe line reflects Traeger’s dedication to enhancing outdoor cooking and Sanuk’s love for the outdoors and “Smile On” ethos. Whether you’re manning the grill, hanging out with friends, or enjoying nature, these versatile shoes promise both practicality and enjoyment.

“Partnering with Traeger was a natural fit for Sanuk, as we share a deep appreciation for outdoor lifestyle and purpose-built products that enhance those experiences,” remarked Katie Pruitt, Brand Director at Sanuk. “The Sanuk x Traeger collection offers functionality with its unique features, drawing inspiration from Traeger’s cultivated community and barbecue culture.”

Act fast to snag a pair from the limited-time Sanuk x Traeger collection, available exclusively on Sanuk.com for $75. For more details about the collection, visi or follow @sanuk #smileon and @traegergrills on Instagram.

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