SRDS Academy 2.0 Launched by Adwanted USA, the Parent Company of SRDS

Adwanted USA, the leading provider of data, software, and content for the advertising industry and the proprietor of Standard Rate and Data Service (SRDS), has unveiled an upgraded version of its online certification course, SRDS Academy. This accredited program is tailored for students and media professionals seeking to augment their skills in media training and resume building. The self-paced curriculum leverages SRDS media planning data alongside expert guidance and practical scenarios in media planning and buying across diverse channels such as print, broadcast, TV, podcasts, digital, connected TV, and Diversity, Equity, and Inclusion (DEI).

Heather Petaccio, CEO at Adwanted USA, expressed pride in offering a refined and all-encompassing learning experience through SRDS Academy. She stated, “SRDS Academy is a testament to our commitment to shaping the next generation of advertising professionals and training new market entrants alike.” The program is designed to empower participants with practical skills and knowledge, preparing them for success in the dynamic field of media.

SRDS Academy opens doors to real-life media planning scenarios and various channels, teaching effective cross-channel marketing. It comprises 10 courses covering each media type, including DEI, out-of-home, digital, business publication, radio, podcast, linear TV, connected TV, consumer magazine, newspaper, and a summary course encompassing all media types. The curriculum educates current and aspiring media professionals on the significance of utilizing diverse research platforms for market analysis, benefitting students, professors, and employers alike.

Throughout the course, participants will learn to assess and evaluate media properties, make informed purchasing decisions as media planners, and understand key terminology related to media planning and buying. For professors, SRDS Academy seamlessly integrates into lesson plans, offering automated grading, valuable resources, and real-world scenarios to prepare students for successful careers in advertising. The program enhances resumes with accredited certifications, contributing to success in the industry.

SRDS combines media seller information and third-party research into a centralized platform, offering a comprehensive resource for the advertising community.

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