Skin Toner Market Trends 2023-2024 & 2029 – Diversity, E-Commerce Surge

ResearchAndMarkets.com now offers the “Global Skin Toner Market: Analysis By Type, Category, Distribution Channel, Region Size, Trends, Impact Analysis of COVID-19, and Forecast up to 2029” report. In 2023, the global skin toners market reached a valuation of US$1.31 billion, and it is projected to grow to US$1.73 billion by 2029, with a CAGR of approximately 4.8% during the forecast period of 2024-2029.

The market is highly competitive, featuring both global and regional players. Major market players are focusing on expanding their market share through strategies such as mergers, acquisitions, collaborations, and strategic partnerships. Additionally, investments in research and development are being made to introduce innovative, certified organic, cruelty-free, and vegan products to cater to evolving consumer preferences.

The growth of the skin toners market is expected to persist due to several factors. There is a notable increase in skincare awareness among millennials globally. Dermatologists recommend the use of skin toners to address acne and oily skin issues. Moreover, the rising usage of makeup products, including sunscreen, among both men and women is anticipated to drive market growth in the coming years.

In 2023, the Asia Pacific region led the skin toners market, driven by a large population of young consumers in countries like India and China, coupled with growing skincare awareness and rising income levels. Furthermore, companies in the Asia-Pacific region are focusing on innovative product development, which is expected to enhance consumer awareness and augment market growth.

During 2024-2029, the United States is forecasted to maintain its leadership in North America. Consumers in the US are increasing their expenditure on cosmetics and personal care products, directly influencing the adoption of skin toners. Market segmentation analysis reveals that the treatment toners segment holds the highest share, with ingredients such as niacinamide and salicylic acid being recommended for treating various skin conditions.

The conventional category dominates the market due to its affordability and availability compared to organic counterparts. Supermarkets and hypermarkets are the primary distribution channels, offering advantages such as a wide product selection and discounted prices, thereby driving the adoption of skin toners.

Market dynamics include growth drivers such as increasing beauty consciousness, growing influence of social media, rising income levels, preference for organic skincare products, and escalating skincare awareness among all age groups. Challenges include ingredient restrictions, regulatory constraints, product efficacy, misinformation, and threats from counterfeit products.

Market trends include the surge in diversity and inclusivity, popularity of online shopping, evolution of the global cosmetics industry, increasing celebrity endorsements, and availability of innovative toners. Key players in the competitive landscape include Estee Lauder Companies Inc., The Procter & Gamble Company, L’Oreal S.A., Shiseido Company Limited, Johnson & Johnson, The Clorox Company (Burt’s Bees, Inc.), Kose Corporation, Unilever PLC, Kao Corporation, Coty Inc., The Body Shop International Ltd., Lush Retail Ltd., and Dickinson Brands Inc.

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