Skechers Secures Partnership with Football Star Oleksandr Zinchenko

Skechers Expands Football Presence with Premier League Star Oleksandr Zinchenko Signing

Skechers continues its foray into football by adding Premier League Arsenal and Ukrainian National Team defender Oleksandr Zinchenko to its esteemed roster of elite athletes, including Europe’s top scorer Harry Kane. Zinchenko will showcase his skills in the Skechers Razor—an innovative lightweight speed boot designed for players seeking agility, comfort, and touch. In a long-term partnership with the global footwear brand, Zinchenko will not only feature in multiplatform marketing campaigns as a brand ambassador supporting Skechers Football but will also be one of the first players to sport the Razor boot from the recently launched Diamond Ice Pack—an all-white colorway.

Despite being relatively new to football, Skechers has gained acclaim, particularly with the success of Harry Kane, who has outperformed other top league players in Europe while wearing Skechers boots this season. Zinchenko, an elite defender in the Premier League, adds depth to the roster, creating a formidable pairing with Kane. Greg Smith, VP of Product Development and Merchandising for Skechers Performance, emphasizes the brand’s commitment to delivering innovation, performance, and signature comfort for players in every position on the pitch.

The journey of Skechers Football began in the 2023/24 season with the signing of Bayern Munich striker Harry Kane. The Skechers Footwear boots range includes three styles in various colorways for both men and women, with the new white Diamond Ice Pack making its debut on the pitch and in stores. The Skechers Razor, worn by Zinchenko, is a lightweight speed boot with a track-inspired design for maximum acceleration and energy return. Featuring a carbon-infused soleplate, it provides responsive power and agility during play. The SKX_01, donned by Harry Kane, is tailored for striking the ball, offering optimal comfort and a perfect fit to enhance touch on the field. Both boots are available in standard low-profile, with the SKX_01 also offered in a high-top version.

Zinchenko’s professional journey began as an attacking midfielder with Russian football club Ufa before joining Manchester City in 2016, where he transitioned to left-back and achieved considerable success. In 2022, he joined Premier League club Arsenal, currently in his second season with the team. Zinchenko has been a key player for the Ukrainian National Team since 2015, boasting nearly 60 caps to date.

Beyond football, Skechers boasts a team of elite athletes, including NBA stars Julius Randle and Terance Mann, golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau.

The Skechers Football collection is now available at Skechers websites and select retail stores in the UK and Europe, as well as specialty football retailers in the UK, Europe, and the United States.

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