Skechers Launches Inaugural Store in Brussels

Skechers, known as The Comfort Technology Company®, has unveiled its inaugural concept store in Brussels, situated on the renowned shopping boulevard, Rue Neuve. Alongside its existing store on Antwerp’s Meir and with plans for another in Bruges opening in mid-May, the company is significantly broadening its retail footprint, underscoring its dedication to strengthening the brand’s presence across the nation.

Maurice van Berkel, General Manager of Skechers USA Benelux B.V., remarked, “For over two decades, Skechers has steadily expanded in the Benelux region, captivating consumers from all backgrounds with our award-winning comfort technology products. With our diverse product range already available in select top-tier stores in Belgium, we’re now extending our Skechers retail network to include more prominent locations.”

He continued, “Our arrival in Brussels marks our presence in one of Europe’s bustling hubs, offering both locals and tourists alike the full Skechers experience. Together with our anticipated store in Bruges and the thriving Antwerp location, shoppers can explore our extensive offerings, including our innovative Hands Free Slip-ins technology and new Skechers Football line.”

David Weinberg, Chief Operating Officer of Skechers, emphasized the significance of Belgium in Skechers’ operations, noting, “Belgium holds strategic importance for Skechers. With our European Distribution Center located in Wallonia, serving consumers across Europe and beyond, we are deeply committed to the Belgian community. As proud sponsors of Belgium-based Team WRT, we see immense potential in bolstering our consumer-facing presence through these new concept stores.”

The newly opened 5,270-square-foot store at Rue Neuve 64, adjacent to INNO and City2 shopping centers, showcases Skechers’ signature modern aesthetic. Featuring a striking vaulted entrance and a large mural paying homage to the brand’s Californian roots in Manhattan Beach, the store also boasts digital screens and illuminated displays. It offers a comprehensive range of footwear, apparel, and accessories tailored to the diverse preferences of Skechers’ customer base, including dedicated sections for Skechers Performance and Skechers Apparel.

From fashion-forward collaborations like the Skechers x Vexx capsule collection to performance-oriented footwear for sports enthusiasts, the store showcases Skechers’ extensive product lineup, complemented by its renowned comfort technologies such as Skechers Hands Free Slip-ins®, Skechers Arch Fit®, Skechers Max Cushioning®, and Skechers Air-Cooled Memory Foam®.

With the addition of the Brussels store and the imminent opening in Bruges, along with another store launching in Kortrijk later this week, Skechers’ retail presence in Belgium will expand to seven locations. Customers can also explore the brand’s offerings online via Skechers.be and Skechers.be/fr, as well as through leading retailers across the country.

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