Scayle and Manchester United Collaborate to Launch Cutting-Edge Global E-Commerce Platform

Manchester United has officially designated SCAYLE as its e-commerce platform partner, positioning the club at the forefront of cutting-edge commerce solutions. The upcoming launch of the club’s new e-commerce experience, scheduled for later this year, aligns with Manchester United’s commitment to delivering a top-tier direct-to-consumer experience for its expansive global fan base.

SCAYLE, a rapidly advancing enterprise e-commerce platform, boasts a strong presence, serving as the technical backbone for over 140 online stores. Tailored for B2C applications, particularly in the realms of fashion, lifestyle, and sports, SCAYLE is distinguished by its retail-oriented DNA. Featuring innovative technology, a wide array of ready-to-use features, and robust flexibility, SCAYLE stands out as a formidable player in the e-commerce sector.

In a strategic move to prioritize fan satisfaction, Manchester United has enlisted SCAYLE to manage a new direct-to-consumer platform. This platform, powered by the SCAYLE commerce engine, is dedicated to delivering a dynamic and personalized experience that can swiftly adapt to the evolving needs of the fast-paced industry.

Phil Lynch, CEO of Direct to Consumer Products & Experiences at Manchester United, expressed enthusiasm about the collaboration, stating, “Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalization and a premium best-in-class commerce platform.”

James Holroyd, Chief Commercial Development Officer at Manchester United, emphasized the significance of the partnership with SCAYLE as a pivotal step in enhancing the club’s e-commerce experience. Holroyd cited SCAYLE’s expertise and commitment to delivering an industry-leading e-commerce experience for fans as key factors in the decision to collaborate.

Tobias Ring, Managing Director at SCAYLE, acknowledged the trust placed in them by Manchester United as a momentous achievement in their quest to become the premier e-commerce platform for enterprise brands and retailers. Ring expressed eagerness to closely collaborate with the club and showcase their ability to elevate customer experiences on a global stage. He affirmed their commitment to co-creating an e-commerce presence that Manchester United fans can take pride in, aligning with the club’s legacy of continuous excellence both on and off the pitch.

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