Sam Edelman Unveils Exciting Licensing Collaborations to Broaden Lifestyle Offerings

Sam Edelman, the renowned contemporary lifestyle brand known for its iconic footwear and a flagship brand within the Caleres portfolio (NYSE: CAL), is thrilled to announce strategic partnerships with four new licensees. This expansion encompasses all three of its brands – Sam Edelman, Circus NY by Sam Edelman, and Sam & Libby – into previously unexplored lifestyle categories. The new licensing collaborators include HB Connections for handbags, Esquire Brands for kids’ shoes, Gina Group for hosiery, and My Step Global for slippers. These join the existing roster of partners, namely S. Rothschild for dresses and outerwear, One Jeanswear Group for denim and ready-to-wear, and Randa Apparel and Accessories for belts.

Jesse Edelman, Senior Vice President and General Manager of Sam Edelman, expressed enthusiasm about this growth milestone, stating, “The addition of four new licensees is another growth milestone for Sam Edelman. We’re confident in our partners’ abilities to bring our passion for our consumer to life across four new categories.”

In collaboration with HB Connections, a prominent fashion handbag company, Sam Edelman and Sam & Libby will introduce a line of handbags this fall, tailored to the sophisticated and modern consumer. This strategic partnership aims to blend Sam Edelman’s timeless aesthetic with HB Connections’ extensive expertise in designing handbags and small leather goods. HB Connections, recognized as an industry leader in handbag craftsmanship, sourcing, and wholesale distribution, operates globally across 110 countries. The partnership ensures the creation of trend-setting accessories at an accessible price point while maintaining the high-quality craftsmanship and luxurious details synonymous with Sam Edelman.

Furthermore, Sam Edelman will debut a new collection of kids’ footwear through Esquire Brands, hosiery through Gina Group, and slippers through My Step Global. These collaborative ventures signify a significant moment as all three Sam Edelman brands diversify into fresh lifestyle offerings to cater to the evolving fashion preferences of their global audience.

The kids’ footwear and hosiery collections are set to launch in spring, with the slippers collection following in the fall. Jesse Edelman emphasizes, “As we step into handbags, kids’ footwear, hosiery, and slippers, it allows us to better meet the demands of our diverse and evolving consumer as a complete lifestyle brand, dressing her from head to toe.

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