Sally Hansen Appoints Duke University Basketball Standout Jared McCain as Brand Ambassador

Sally Hansen Makes History: Partners with College Basketball Star Jared McCain in Landmark Sports Deal”

Sally Hansen, renowned for its nail color and care products, has forged a groundbreaking alliance with college basketball sensation Jared McCain. Recognized for his dynamic on-court prowess and off-court charisma, McCain’s fearless self-expression aligns perfectly with Sally Hansen’s innovative nail product line.

This collaboration signifies a pivotal moment for the brand, marking its inaugural NIL sponsorship with an athlete. Embracing the evolving landscape of collegiate athletics, Sally Hansen champions individuality and inspiration in sports partnerships.

McCain, a standout player on his college basketball team, has earned widespread acclaim for his exceptional skills and unapologetic embrace of nail polish as part of his personal style. With a social media following rivaling top sports figures, McCain blazes trails, encouraging authentic self-expression.

Kevin Shapiro, Senior Vice President of Coty US Consumer Beauty, expressed excitement about the partnership, stating, “At Sally Hansen, we champion accessible salon-quality products and believe in empowering individuals to express their creativity and personality. Jared McCain’s bold nail styles and vibrant self-expression caught our attention, showcasing his authenticity while excelling on the court. We’re thrilled to welcome him to the Sally Hansen family.”

As part of this collaboration, McCain becomes a brand ambassador for Sally Hansen, promoting inclusivity and self-expression within the sports community and beyond. Together, they aspire to redefine traditional sports sponsorships, inspiring a new generation to embrace individuality without hesitation.

Source Link