Rihanna Collaborates with Puma for the Earthy Creeper Phatty Earth Tone Collection

Back in September of 2015, PUMA introduced the original Creeper, a platformed version of their iconic Suede sneaker. This unique silhouette earned the prestigious title of Shoe of the Year from Footwear News in 2016, revolutionizing sneaker culture and significantly boosting PUMA’s brand impact over the past decade. Now, Rihanna presents her latest iteration of this iconic shoe with the Creeper Phatty, boasting a larger, more daring design and a stacked gum sole.

The luxurious launch of the Creeper Phatty introduces three distinct colorways suitable for all ages and genders: Totally Taupe, Green Fog, and Warm White.

For those seeking versatility, Totally Taupe provides a timeless option that seamlessly transitions between styles, making it an essential addition to any wardrobe. Meanwhile, Green Fog, symbolizing wisdom and intelligence, offers a soft yet powerful hue that effortlessly complements any ensemble. And for a whimsical touch, the Warm White colorway adds a fresh spring palette when paired with your favorite crisp white outfit.

As the Creative Director, Rihanna’s FENTY x PUMA campaign, captured by Philippa Price, delves into the concept of “creeping” – the art of attempting something discreetly. Through meticulously crafted tone-on-tone imagery, the campaign explores the dynamic nature of camouflage.

Following PUMA’s monumental brand campaign launch, PUMA and Rihanna will host a European-based event to celebrate the FENTY x PUMA Creeper Phatty Earth Tone. The exclusive taupe colorway will be available immediately after the event on April 17 at 12AM EST, exclusively on PUMA.com.

Additionally, the Green Fog and Warm White color options will launch on April 25 at 10am EST, available worldwide on puma.com, PUMA stores, and select global retailers including Foot Locker, JD Sports, and Zalando. Prices for adult styles start at €140, juniors at €100, pre-school at €75, and infant at €65. Make sure to grab your pair while they’re still available!

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