Renowned Artist Rop Van Mierlo Introduces His Innovative Artistry to H&M Through a Kids and Babies Collection

H&M proudly presents an imaginative collaboration in kidswear with renowned Dutch artist Rop van Mierlo. Inspired by his captivating ‘Wild Animals’ project, which features free-spirited watercolor paintings of animals on wet paper, this collection brings forth a blend of vibrant graphics and original hand-drawn patterns, casting a spellbinding charm. Available in sizes for kids and babies, the collection showcases contemporary cuts, offering a range of T-shirts, sweaters, shorts, tie-detail dresses, and wrap skorts, complemented by lively swimwear and accessories.

Launching in stores and online at hm.com on April 4, 2024, the Rop van Mierlo x H&M kidswear collection encapsulates the essence of the artist’s vision. Reflecting on his journey, van Mierlo shares, “When I created the Tiger, my first ‘Wild Animals’ painting, in 2008, it was purely a concept – I was trying to express an untamable animal in an untamable medium, using a wet-on-wet technique that I learnt at school as a child. Over the years, my series ‘Wild Animals’ has grown into a crazy-big body of work. I’m excited to present my work to a bigger audience in a more affordable way with this H&M collection.”

Radiating a lighthearted spirit and boasting a unique collectible style, the collection features simple silhouettes crafted from lightweight fabrics, infused with joyful colors and bold prints. Highlighting five prominent paintings, including a jaguar, a zebra, a horse, two baby goats, and a butterfly, alongside new creations such as hand-painted stripes, tie-dye-style prints, and a paisley bandana, each piece tells a story of playful elegance.

The hero items of the collection are organic cotton T-shirts adorned with vibrant animal paintings, while striking zebra and jaguar patterns adorn swimwear, trunks, and a bucket hat. Adding versatility, terry sweater-and-shorts sets flaunt bold tie-dye prints, while earthy-toned hand-painted stripes embellish linen-mix dresses, relaxed shirts, shorts combos, wrap skorts, and baseball caps. In accessories, a zebra-print tote bag and bandana cater to the whole family’s favorites.

Expressing their admiration for Rop van Mierlo’s inventive artistry, the H&M design team shares, “We fell in love with Rop van Mierlo’s inventive paintings of animals – some fluffy and cute, some intriguing and mysterious. We’re thrilled to share a curated mix of his most recognizable paintings as well as distinctive new works to our younger customers with a very wearable collection that captures the charm of his series called ‘Wild Animals’. We hope these pieces encourage a spirit of adventure and artistic experimentation.

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