PUMA Unveils Shapeluxe Honoring the Empowering Women in the PUMA Family with a Special Collection

SHAPELUXE, crafted to adapt to your every move, embraces diversity in physical ability, body shape, and identity, defying the conventional “one-size-fits-all” narrative and encouraging authentic self-expression.

The snug-fitting garments provide a second-skin experience, utilizing PUMA’s cutting-edge LYCRA® ADAPTIV materials for seamless body support. This innovative LYCRA® ADAPTIV fiber combines sculpting and flexibility, ensuring breathability and comfort.

In celebration of International Women’s Day, PUMA will unveil the personal narratives of its employees and the broader PUMA community worldwide, showcasing how confidence is discovered through the empowerment of movement. The brand spotlights the remarkable women who form the core of PUMA, sharing inspiring stories of employees and the extended PUMA family.

These women break boundaries, control their own narratives, and reject the standardized approach to fitness. The SHAPELUXE training collection showcases groundbreaking, high-performance pieces designed to move effortlessly with the wearer, thanks to LYCRA® ADAPTIV materials.

Global release is set for Friday, March 1, 2024. The PUMA SHAPELUXE training collection includes:

  1. Move SHAPELUXE Bra [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: A low-support bra with engineered support.
  2. SHAPELUXE Seamless Tight [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: High-waist fit, full length with engineered support.
  3. 4Keeps SHAPELUXE Bra [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: Medium support, thin racerback silhouette with a seamless waistband.
  4. SHAPELUXE Seamless Short Tight [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: 6” inseam with high waist fit and engineered sculpting.

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