Puma Unveils Extensive Brand Campaign to Enhance Sports Performance Image

Since its founding in 1948 by Rudolf Dassler, PUMA has epitomized agility, nimbleness, and speed—qualities embodied by the majestic puma. Collaborating with the world’s fastest athletes, clubs, and federations, PUMA has continually pushed boundaries, crafting cutting-edge innovations that define sporting greatness and etch unforgettable victories in the annals of sports history.

This year, PUMA unveils a globally featured Brand Campaign, showcasing how speed has always been ingrained in the brand’s DNA. Speed isn’t just a trait; it’s a perspective—a universal desire to surpass limits, experience joy, and feel the unparalleled rush of adrenaline. Under the banner “See The Game Like We Do: FOREVER. FASTER.,” PUMA redefines sports culture, urging individuals to seize victory in the fastest, most exhilarating manner possible.

Arne Freundt, CEO of PUMA, notes, “Speed is our superpower—the catalyst for game-changing moments. Just as icons like Mondo Duplantis, Karsten Warholm, Neymar Jr., and Breanna Stewart exemplify, speed unleashes athletic prowess and secures triumph for all. Through our celebration of speed, PUMA empowers individuals to break barriers, achieve personal bests, and evolve into the best versions of themselves, aligning with our vision of FOREVER. FASTER.”

Richard Teyssier, Vice President Brand and Marketing, affirms, “Our new global brand campaign marks PUMA’s largest marketing endeavor to date. Uniting under the unified message of FOREVER. FASTER., we transcend performance categories, from Football to Running, Basketball, and Handball. This emotionally resonant message ensures a deep connection with our target audience.”

“FOREVER. FASTER. – See The Game Like We Do” debuts on April 10, disseminating across all media channels—from Social Media to TV, PR, Out Of Home Media, and Points of Sale worldwide. Featuring a hero brand film and compelling creative assets, the campaign spotlights elite athletes such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar “Chicharito,” Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh, and many others.

Later in the year, PUMA will unveil dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics, reinforcing its commitment to championing speed and sporting excellence on a global stage.

Source Link