Puma Unveils 2024 National Team Home & Away Jerseys – Revamped with Re:Fibre Technology

The RE:FIBRE process prioritizes textile waste as its primary material source for producing new textiles. This recycled material maintains its quality even through multiple recycling cycles, offering a sustainable long-term solution for polyester textile waste.

PUMA, through its RE:FIBRE program, aims to tackle textile waste challenges with a sustainable recycling solution. This technology also aims to reduce the fashion industry’s dependence on clear plastic bottles as the main source of recycled polyester for garments.

Utilizing any polyester material, from factory offcuts to pre-loved clothes, the RE:FIBRE process enables the creation of new garments in any desired color, promoting versatility and reducing waste.

PUMA demonstrates its commitment to sustainability by incorporating the RE:FIBRE initiative into their Club Replica jerseys for the upcoming 2024/25 season. Nora-Sophie Lehmer, Senior Product Line Manager Teamsport Apparel Excellence, highlights this milestone, emphasizing the shift towards a more circular and sustainable approach to producing football jerseys.

The new collection of jerseys for Austria, Czech Republic, Iceland, Switzerland, and Serbia showcases unique designs that celebrate each country’s heritage and culture, fostering a lasting emotional connection for generations. Made from at least 95% recycled textile waste and other polyester materials, these RE:FIBRE garments epitomize PUMA’s dedication to sustainability.

The Home and Away kits are now available as of March 28th at PUMA stores, PUMA.com, and select retailers worldwide, inviting consumers to join in creating a better, more sustainable future.

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