Paris 2024 LVMH Unites Arts and Sports with Cultural Tours

LVMH, as a premium partner of Paris 2024, is actively shaping the cultural landscape of the Olympic and Paralympic Games. Through a dynamic Cultural Olympiad initiative, LVMH curates a captivating series of artistic events, uniting the realms of art, sports, and Olympic ideals. The agenda, featuring Berluti, Dior, Guerlain, Louis Vuitton, La Samaritaine, and the Fondation Louis Vuitton, promises an unforgettable summer experience.

LVMH celebrates art in its myriad forms, championing its artisans and the unique savoir-faire of its Maisons. Embracing Pierre de Coubertin’s notion of blending ‘muscles and mind,’ LVMH Maisons host an array of exhibitions and artistic endeavors at their historic Parisian locations, inviting visitors to immerse themselves in the spirit of the Paris 2024 Games.

Berluti collaborates with artist Mathieu Forget to present ‘L’Élégance française en mouvement,’ an exhibition intertwining movement, sports, and fashion at 9 Rue du Faubourg Saint Honoré.

Dior showcases a series of audacious photographs at its Avenue Montaigne boutique, celebrating creativity and excellence from June 19 to September 9, 2024.

Guerlain honors the allure of gold with ‘OR NORME,’ a photographic exhibition exploring the timeless fascination with this precious metal at Maison Guerlain on Avenue des Champs-Élysées.

Louis Vuitton presents ‘LV DREAM’ and ‘La Malle Courrier,’ offering immersive experiences that delve into the Maison’s creative legacy and its longstanding relationship with sports at iconic venues in Paris and Asnières.

La Samaritaine transforms into a celebration of physical activity with exhibitions commemorating sporting legends, exploring the role of sports in daily life, and showcasing captivating sports photography.

The Fondation Louis Vuitton spotlights sports-themed art with ‘La Collection, Rendez-vous avec le sport,’ a curated selection from its renowned collection, offering a poetic perspective on sports through the lens of contemporary artists.

Join LVMH on this cultural journey, where art, sport, and heritage converge to celebrate the spirit of Paris 2024.

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