Nike’s Dedication to Sneaker Culture is on Full, Immersive Display at ComplexCon

Nike is once again making a massive statement at ComplexCon, solidifying its central role in sneaker culture while offering a sneak peek into the future of innovation, sport, and design. This year, Nike is bringing bold new concepts and high-profile collaborations that merge technology, culture, and creative expression in exciting ways.

Highlights of Nike’s ComplexCon Presence:

  1. Air Max 1000 Debut
    A major highlight will be the introduction of the Air Max 1000, a 3D-printed reinvention of the iconic Air Max 1. Created in partnership with Zellerfeld, this new silhouette pushes the boundaries of Nike’s legendary Air technology, representing a leap forward in manufacturing and design. Attendees will get the chance to experience both the future of Air innovation and the brand’s rich history, including exclusive access to prototypes and an immersive exhibition showcasing the origins of Nike Air.
  2. Cactus Colosseum by Travis Scott
    In collaboration with Travis Scott, Nike is unveiling the Cactus Colosseum, an immersive space blending street soccer, sneakers, and community. This activation celebrates the release of Scott’s Nike Zoom Field Jaxx and will feature a trophy case of his iconic Nike collaborations, a custom soccer kit studio, limited-edition merch, and a live street soccer pitch where attendees can join in scrimmages and skills challenges.
  3. Lil Yachty x Nike Us Force 1
    Lil Yachty is also making waves with his first-ever sneaker collaboration: the Nike Us Force 1. Attendees can take part in a contest to break open concrete bricks to unlock exclusive merch and a chance to win unreleased pairs of the Us Force 1.
  4. Kids Of Immigrants x Nike Air Max SNDR
    The collaboration between Nike and Kids Of Immigrants will debut the Air Max SNDR, a new take on the silhouette with a custom TPU-caged upper inspired by global connectivity. This special edition will be available at the Together Gallery, which showcases the creative process behind the design and the cultural influences that shaped it.
  5. Stash x Nike
    Stash, the legendary graffiti artist and designer, is teaming up with Nike to reveal reimagined versions of the Air Force 1 and Air Max 95, both of which will be dropping later this year. This collaboration will offer a new twist on two of Nike’s most iconic silhouettes, blending street art and high-performance design.

The Experience

Nike’s presence at ComplexCon isn’t just about showcasing products—it’s about creating an experience. With cutting-edge activations, exclusive sneaker releases, and a celebration of innovation and culture, Nike is setting the stage for the future of sneaker design and community engagement.

For sneakerheads, creatives, and sports enthusiasts alike, ComplexCon is the place to be this year, and Nike is undoubtedly the star of the show.

Leave a Reply

Your email address will not be published. Required fields are marked *