Nike Unveils Dri-FIT ADV in National Federation Kits for the Pitch

Revolutionizing Performance: Nike Unveils 2024 National Federation Kits with Dri-FIT ADV Technology”

Nike’s latest 2024 National Federation Men’s and Women’s Kits are crafted with Dri-FIT ADV, representing the pinnacle of performance apparel. These kits are the result of extensive research conducted at the Nike Sport Research Lab (NSRL), utilizing advanced body-mapping technology. Engineered to provide optimal mobility, breathability, and targeted venting, these kits are tailored to meet the rigorous demands of elite athletes as they gear up for global competition this summer.

Setting new benchmarks in athletic performance design, the technical innovation behind these Global Football kits is unparalleled. Each element has been meticulously enhanced using cutting-edge 4D data-driven and computational design methods.

In a bold departure, Nike’s design teams have reimagined the color direction for the 2024 kits with a prismatic approach dubbed “metaprism.” This innovative concept revitalizes traditional federation colors, infusing them with dynamic light and movement. Each federation’s color palette is reinterpreted in a distinct manner while preserving its inherent aesthetic identity.

The men’s federation kits, available in men’s, women’s, and kids’ sizes, will launch on March 21st on nike.com. The majority of the women’s federation kits, also offered in various sizes, will hit retail stores in June, with select releases prior. Stay tuned for further updates and information.

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