Nike’s showcase at ComplexCon this year stands as a monumental celebration of sneaker culture, blending innovation, creativity, and deep cultural ties. Here’s a deeper dive into the standout highlights:
1. The Air Max 1000: A 3D-Printed Evolution
Pushing the boundaries of footwear technology, Nike’s Air Max 1000 is a game-changer in sneaker design. Through a collaboration with Zellerfeld, Nike introduces a fully 3D-printed sneaker that merges performance with futuristic style. This marks a new era in the manufacturing of sneakers, where personalization and cutting-edge tech intersect to create a product that’s both functional and visually stunning. Attendees of ComplexCon will have an exclusive first look at this groundbreaking sneaker, and even have the chance to win a pair—an exciting teaser for the future of footwear.
2. Cactus Colosseum by Travis Scott
Travis Scott continues to push the boundaries of his partnerships with Nike, with the introduction of the Cactus Colosseum—an immersive space dedicated to street soccer, sneakers, and Scott’s signature aesthetic. Featuring the Nike Zoom Field Jaxx, this installation goes beyond just product reveals. With a live soccer pitch, exclusive merchandise, and a showcase of Scott’s previous collaborations, it’s a testament to the seamless blend of sport, lifestyle, and culture that Scott has helped elevate within Nike. The Cactus Colosseum highlights how Travis Scott continues to create unique and interactive experiences for his fans.
3. Lil Yachty x Nike Us Force 1
In a high-energy collaboration, rapper Lil Yachty introduces the Us Force 1, a bold reinterpretation of the classic Air Force 1 silhouette. This launch is amplified by an interactive contest where attendees can literally break open concrete bricks for a chance to win a pair of the unreleased sneakers. The collaboration reflects Yachty’s unique blend of humor, creativity, and bold expression. It’s a celebration of the sneaker’s cultural significance while making it an unforgettable experience for fans.
4. Kids Of Immigrants x Nike Air Max SNDR
Nike’s partnership with Kids Of Immigrants brings forth the Air Max SNDR, a sneaker designed to reflect global connectivity and community. The custom TPU-caged upper, paired with a striking gradient purple colorway, tells a powerful story about cultural unity and creative expression. At ComplexCon, the Together Gallery will give fans a closer look at the collaborative process, shedding light on the cultural influences and personal stories that shaped the design. This collaboration is as much about meaning as it is about fashion, celebrating diverse communities in a powerful, visual way.
5. Stash x Nike
Legendary graffiti artist Stash adds his iconic touch to two of Nike’s most celebrated silhouettes—the Air Force 1 and Air Max 95. Known for his groundbreaking work in street art, Stash brings an urban, gritty aesthetic to these shoes, making them a bridge between sneaker culture and the world of graffiti. This exclusive drop is highly anticipated, adding to the excitement around Nike’s collaboration with Stash, one of the most respected figures in both the art and sneaker worlds.
A Sneaker Culture Celebration
Nike’s presence at ComplexCon this year is more than just a product showcase—it’s an immersive celebration of culture, creativity, and innovation. From the technological marvel of the Air Max 1000 to the social and cultural significance of the Kids of Immigrants collaboration, Nike proves once again that it’s not just a brand, but a defining force in the global sneaker culture. Whether through groundbreaking design, collaborations with iconic figures, or experiences that bridge the gap between culture and sport, Nike continues to lead the way in shaping the future of sneakers.