Nex and Hasbro Forge Deeper Collaboration to Energize Classic Family Board Games with Active Play Adventures

Nex, a prominent active entertainment company, and Hasbro, a leading toy and game company, have joined forces to unveil a fresh lineup of interactive family games exclusively on the acclaimed Nex Playground console, available starting today. Building upon the success of last year’s PEPPA PIG: JUMP & GIGGLE game, Nex and Hasbro are deepening their collaboration to reimagine beloved family board games such as HUNGRY HUNGRY HIPPOS, CONNECT 4, and CANDYLAND. The inaugural release, HUNGRY HUNGRY HIPPOS: MOVE N’ MUNCH, introduces players to a whole-body experience, utilizing Nex’s proprietary AI motion tracking technology to engage in lively activities like jumping, squatting, and arm-waving to assist the Hippos in devouring their favorite fruits. With support for up to four players simultaneously, the game fosters active participation and family bonding.

Eugene Evans, SVP Digital Strategy and Licensing at Hasbro and Wizards of the Coast, remarked, “Nex Playground is a revolutionary product that unites families worldwide. It serves as an ideal platform to offer fresh and enjoyable ways to interact with our cherished brands. This innovative collaboration with Nex underscores our commitment to expanding our digital games portfolio through strategic partnerships and in-house development, enhancing experiences from Peppa Pig to Dungeons & Dragons.”

The lineup will expand later this year with two more titles inspired by the classic CONNECT 4 and CANDYLAND board games. Each game introduces a throwing mechanic, adding a new dimension of hand-eye coordination to the original strategy, suitable for ages 5 years and up. Designed for solo play or multiplayer sessions accommodating players of varying ages and heights, these games promote cooperation and communication, fostering social and emotional development among children.

David Lee, co-founder and CEO of Nex, expressed excitement about the collaboration, stating, “Hasbro and Nex set a new standard with the PEPPA PIG: JUMP & GIGGLE motion game, and we’re thrilled to deepen our partnership. Leveraging the nostalgia factor for parents, we’re utilizing Nex technology to elevate Hasbro’s classic games to new heights of interactivity, offering fresh experiences for both kids and adults.”

The new collection of Hasbro games will roll out progressively on Nex Playground from April 2024 and will be part of the Play Pass content subscription bundle.

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