Minted & DoorDash Instant Greeting Card Delivery for Millennials and Gen Z

Minted, the renowned design marketplace dedicated to empowering independent artists, has exciting news for its customers. The company has recently revealed a new collaboration with DoorDash, a local commerce platform, to introduce nationwide on-demand delivery of Minted greeting cards. This strategic partnership will kick off with a curated Valentine’s Day collection, with plans to expand to a broader range of cards for various occasions in the near future.

Now, just in time for Valentine’s Day, Minted customers, especially those who tend to be last-minute shoppers, can conveniently express their love with a diverse selection of high-quality greeting cards. These cards showcase the unique work of independent artists, offering a touch of individuality to every heartfelt message. What’s more, shoppers can explore additional gifting options available through DashMart, an innovative grocery and convenience store on DoorDash, and The Flower & Gift Boutique.

Minted has recognized the evolving preferences of today’s Millennial and Gen Z shoppers, who prioritize convenience, seamless transactions, and swift deliveries that align with their fast-paced lifestyles. A recent Advantage Solutions survey indicates that, although a majority of Americans plan to purchase a Valentine’s Day card, 25% of men plan to make their purchase just one to two days before the occasion. With this collaboration, Minted and DoorDash aim to cater to the younger demographic, providing an easy and efficient way for last-minute shoppers to find thoughtful greeting cards and gifts without the need to travel across town or sift through store displays.

CEO and Co-Founder of Minted, Melissa Kim, highlighted the importance of balancing convenience and quality in meeting the preferences of Millennials and Gen Z consumers. She emphasized Minted’s commitment to offering artisanal products that express individuality and support independent artists’ livelihoods. The collaboration with DoorDash enables consumers to enjoy the immediacy and convenience of on-demand delivery while making authentic and value-aligned purchases.

DoorDash, known for providing a modern and beloved delivery experience, becomes a valuable distribution channel for Minted. Recent surveys, such as the one conducted by LendingTree, reveal that 82% of consumers have embraced on-demand delivery over the past year, with Millennials leading in spending compared to other generations.

Minted’s unique appeal to a younger demographic is evident in its customer base, with a majority falling between the ages of 19 and 38. This stands in contrast to the traditional greeting card industry, where purchasers typically range from 35 to 60 years old, according to the Greeting Cards Association. Retail partners like Target, West Elm, Pottery Barn Kids, Pottery Barn Teen, Williams-Sonoma, Barnes & Noble, and now DoorDash, reflect Minted’s success in attracting Millennial and Gen Z shoppers to a diverse array of retail platforms.

Source Link