Macy’s Unveils State of Day A Fresh Line of Relaxation Apparel, Sleepwear, and Intimate Wear

In a significant stride towards enhancing its private brands portfolio, Macy’s proudly introduces State of Day, a versatile collection catering to restwear, sleepwear, and innerwear. This latest addition is designed to cocoon women in comfort, whether they’re catching up on sleep, savoring a cup of coffee, attending to children, or simply unwinding at home. From effortlessly layerable pieces to sumptuously soft pajamas conducive to restful slumber, State of Day is crafted to accompany the modern woman seamlessly from sunrise to slumber, embracing every fleeting moment in between.

Emily Erusha-Hilleque, the Senior Vice President of Private Brands at Macy’s, expresses enthusiasm about the launch, stating, “State of Day is a testament to our commitment to deliver exceptional quality, style, and value with our in-house brands. We continue to build a relevant, design-led modernized portfolio, weaving customer insights with Macy’s rich heritage to meet our customers’ evolving preferences and lifestyles.”

State of Day’s offerings, available on macys.com, Macy’s mobile app, and nationwide in Macy’s stores, present a fusion of comfort, versatility, and style. The collection features staples like easy lounge pants, soft tanks, plush robes, and cozy tees, embodying simplified femininity that effortlessly comes together. The emphasis is on soft, luxurious fabrics that are easy to care for, comfortable to wear, and size-inclusive, ensuring a delightful experience for everyone.

Inspired by the desire to retreat from the day’s hustle and embrace the joy of home, State of Day incorporates fabrics renowned for their quality, performance, and reliability. From warm, cozy knits to crisp, cool cotton, the collection leverages a variety of materials that regulate temperature for optimal comfort. Luxurious textures and softness are achieved through silk-like materials, modal blends, sweater-knits, and intricately detailed lace and mesh.

The collection comprises over 165 pieces, ranging from $8.50 to $79.50, with sizes from XS to XXL and up to 4X for sleepwear. Offering pajama sets and separates, bras and bralettes, underwear, restwear, nightgowns, and sleepshirts, State of Day caters to diverse preferences.

Central to the brand’s creation was customer feedback, with insights gathered from surveys involving over 25,000 women and extensive in-store fit clinics. The findings emphasized the need for options that prioritize comfort, and State of Day is designed to empower women to slow down, feel good, and take a break from the demands of their world.

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