LVMH Reveals Commemorative Medals for Paris 2024 Olympic and Paralympic Games

At the heart of 12, Place Vendôme, the iconic hôtel particulier housing the Chaumet jewelry workshop, LVMH showcased the meticulously designed medals intended to honor victorious athletes at the upcoming Olympic and Paralympic Games Paris 2024. Serving as the Creative Partner for these Games, LVMH enlisted the creative prowess of several of its Maisons to spotlight France’s unique savoir-faire during this global celebration of elite sports. Chaumet, the renowned Parisian jeweler situated at Place Vendôme since 1812, made history as the first jeweler to design these prestigious medals, infusing the Olympic symbol with creativity and passion.

Undertaking the task with innovation, Maison Chaumet, through its design studio, crafted medals that epitomize the shared essence of LVMH and the esteemed jeweler: The Art of Crafting Dreams. Drawing inspiration from its rich heritage and evocative stylistic repertoire, Chaumet’s design reflects iconic symbols of France and Paris, creating a design that seamlessly blends tradition with modernity. The resulting medal design is a bold and confident representation, perfectly mirroring the remarkable achievements of elite athletes.

In collaboration with the Paris 2024 Organizing Committee, led by Tony Estanguet, Chaumet’s creative teams proposed a Paris-specific side, paying homage to France and the City of Light while incorporating the Maison’s creative codes. The hexagon, symbolizing France and cherished by Chaumet, takes center stage, amplified by rays representing the radiance of the nation and the athletes participating in the Games. The faceting on the medals, designed to reflect light, enhances the brilliance, echoing the nickname of the French capital, the City of Light, and adding a special glow to the athletes wearing the medals.

The choice of materials for the medals is equally symbolic, made of gold, silver, or bronze – true medals from Paris. The center of each medal is cut from an authentic piece of iron from the Eiffel Tower, a piece preserved during the monument’s renovation. Chaumet innovatively crafted this center in a hexagon shape, using a technique called “griffe setting,” evoking fine jewelry motifs and the Eiffel Tower’s rivet pattern.

The reverse side, consistent across all Games, portrays the rebirth of the modern Olympic Games in Greece, with Nike, the goddess of victory, against the backdrop of the Acropolis. In a nod to the 1924 Summer Olympics, the Eiffel Tower joins the Acropolis on this side, honoring both the Ancient and Modern Olympic Games. For the Paralympics medals, Chaumet, granted creative freedom, depicts a view from the foot of the Eiffel Tower looking up, featuring the inscription ‘Paris 2024’ in universal braille, symbolizing accessibility.

Crafted with exquisite French savoir-faire, the red or blue ribbons echo the elegant lines of the Eiffel Tower.

This historic collaboration is emblematic of LVMH’s role as the creative partner of the Olympic and Paralympic Games Paris 2024. Antoine Arnault, LVMH Image & Environment, emphasized the significance of this partnership, stating that Chaumet’s centuries-old history contributes to a new chapter engraved in the Maison’s heritage.

Tony Estanguet, President of Paris 2024, commended the magnificent medal design, describing it as a blend of the Games’ most coveted object and the iconic symbol of Paris, the Eiffel Tower. He expressed gratitude to Chaumet for transforming the Paris 2024 medal into a true objet d’art, uniting the radiance of Paris with the accomplishments of podium-bound athletes.

LVMH and Maison Chaumet proudly unveil the Paris 2024 Olympic and Paralympic Games medals, a design epitomizing French savoir-faire and creative excellence. The teams wish all athletes the best of luck in this universally anticipated event.

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