Lulus Unveils its Inaugural Bridal Boutique on Melrose Avenue

Lulu’s Fashion Lounge Holdings, Inc. (Nasdaq: LVLU), the renowned attainable luxury brand for women, has exciting news to share. The company is thrilled to announce the grand opening of its inaugural bridal boutique in Los Angeles, introducing a unique approach to the entire bridal shopping journey, from engagement to honeymoon. This boutique promises an elevated and comprehensive wedding attire shopping experience, tailored for discerning brides.

Officially launching on February 1, the bridal boutique is situated on the upper level of the Lulus on Melrose retail location. This specialized space is dedicated to fulfilling all bridal needs, featuring a stunning collection of bridal gowns, bridesmaids dresses, bridal accessories, shoes, and more. The initial curated selection of gowns will be exclusively available at Lulus on Melrose upon the launch.

Crystal Landsem, Chief Executive Officer of Lulus, expressed the brand’s commitment to making every woman feel beautiful, celebrated, and uniquely special, particularly on such momentous occasions as their wedding day. She emphasized that at Lulus, brides can achieve a luxurious look without compromising their budgets.

Lulus introduced a dedicated bridal category in 2019 and has since dressed countless brides for various wedding-related moments. The bridal, bridesmaids, and wedding guest categories have seen remarkable growth, with popular styles like the “Awaken My Love White Long Sleeve Lace Maxi Dress” and “Heavenly Hues White Maxi Dress.”

The introduction of the appointment-only bridal boutique brings Lulus’ customer-first online experience into the real world, creating a one-stop destination for every wedding occasion. The boutique offers a curated selection of bridal dresses, bridesmaids dresses, bridal accessories, and shoes. Brides can now experience Lulus’ signature bridal concierge service in person, with “Book A Styling Session” appointments available online. During these sessions, bridal stylists provide personalized guidance on sizing, fabrics, styling suggestions, and special orders. Brides have the option to take their dresses home the same day or receive them in a fraction of the time compared to traditional wedding dress orders.

Designed for celebration, the bridal boutique features unique vignettes, complimentary non-alcoholic beverages, and attentive customer service. The space boasts dreamy fabric draping, pearl adornments, sumptuous velvet tufts, and a 3D seashell-inspired photo backdrop exclusively designed by artist Romain Goudinoux.

While the bridal boutique offers a condensed edit compared to Lulus’ extensive online selection, it features three all-new bridal gowns exclusively available at Lulus on Melrose during the launch. These timelessly sophisticated and flattering bridal gowns, including the “Your Sweetie White Tie-Strap Column Maxi Dress,” “Ethereal Perfection White Organza Embroidered Bustier Maxi Dress,” and “Infinite Adoration Ivory Beaded Embroidered Lace Maxi Dress,” range from $99 to $268. Extended sizing for select dresses will also be available in-store.

To commemorate the opening of the bridal boutique, Lulus is hosting an open house bridal event on Saturday, February 10, 2024, from 11 a.m. to 3 p.m. PT. The event includes Lulus’ largest dress giveaway to date, where the first 100 brides visiting the boutique on February 10 will receive a free Lulus wedding dress from select styles. Additionally, attendees can enjoy festive decor, treats from Flouring, drinks, on-site hair activations, and nail activations by Olive & June. As part of the giveaway, the first 100 brides will also receive an instant mani kit from Olive & June’s wedding collection, debuting on February 1.

The bridal boutique at Lulus on Melrose, located at 8303 Melrose Ave., Los Angeles, CA 90069, is officially open to shoppers starting today. Brides can schedule a “Book A Styling Session” online to embark on their personalized bridal shopping experience.

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