Lululemon Diversifies Footwear Lineup with Fresh Casual and Performance Designs, Introducing the Inaugural Men’s Collection

Today, lululemon (NASDAQ:LULU) unveiled its upcoming 2024 spring and summer footwear collection, showcasing fresh casual and performance innovations, notably introducing the brand’s premier men’s collection. The debut of the casual sneaker, cityverse, marks a significant addition to lululemon’s repertoire, with its release set for February 13. Further enhancing their offerings, lululemon introduced new running models: beyondfeel and beyondfeel trail, scheduled for official launches on March 19 and May, respectively.

The comprehensive collection, available in both men’s and women’s styles, will be accessible online and in select stores across North America, Europe, and China Mainland. Emphasizing their “feel-first” philosophy, Sun Choe, lululemon’s Chief Product Officer, highlighted the brand’s commitment to designing products that empower individuals to perform at their best. Choe expressed excitement about outfitting both men and women in versatile gear, thanks to the incorporation of performance running shoes and the inaugural casual sneaker.

To ensure an unparalleled fit for all, lululemon invested in custom, distinct lasts for male and female feet, considering the unique attributes of each design. In-depth research, wear-testing, and feedback from ambassadors informed the creation of each last, accommodating the differing foot shapes and movement patterns between genders. For instance, the beyondfeel running shoe features seven distinct combinations of upper materials, foam compounds, and construction methods tailored to men’s and women’s designs, prioritizing comfort, fit, and performance.

The cityverse casual sneaker embodies an elevated everyday essential, seamlessly blending comfort and style. Equipped with a midsole that delivers superior cushioning and conforms to the foot for day-long comfort, the cityverse will be available in both men’s and women’s styles, offering a choice of four colorways.

The beyondfeel performance running shoe, informed by foot morphology and biomechanical insights, promises an unmatched fit and feel. Scheduled for release on March 19, it prioritizes cushioning with a supercritical midsole foam exclusive to lululemon, providing ventilation and support in the mesh upper. The outsole ensures confident traction and flexibility, offering a more comfortable and cushioned running experience.

In the evolution of their footwear line, lululemon introduces the beyondfeel trail, designed for trail running enthusiasts. Launching on May 7, it offers protection from trail elements while maintaining breathability and flexibility. Featuring directional traction, a lugged outsole, and a durable, supportive upper, the beyondfeel trail shares the same supercritical foam midsole as its road-running counterpart, ensuring optimal cushioning on uneven terrains.

Looking ahead, lululemon has plans to introduce additional footwear innovations, including the Restfeel Sandal, throughout the year, showcasing new material iterations across their product line.

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