LTK Reveals the Year’s Top-Rated Products as Voted by Both Creators and Shoppers

LTK, the platform powering Creator Commerce™, has revealed its fifth annual selection of the Most Loved Products of the Year. This prestigious list is curated through the collective input of hundreds of thousands of influential LTK Creators and a community of over 40 million shoppers. These coveted awards showcase the essential and trending items across various categories, including fashion, beauty, home, family, shoes, jeans, and more.

The winners of the LTK Most Loved Awards are a reflection of the favorite products of both creators and shoppers throughout the past year. Leveraging proprietary LTK Benchmark™ data, the awards are determined based on the engagement, impressions, and sales of millions of products on the LTK platform. LTK Creators, who are considered trusted voices and sources of inspiration, play a crucial role in setting trends across fashion, beauty, home, and beyond. The Most Loved Products underscore the dedication of creators in discovering, curating, and recommending the best and most talked-about items.

In the year 2023 alone, LTK Creators contributed to over $4 billion in sales, showcasing a remarkable frequency of Most Loved product posts at a rate of one every 6 minutes. Shoppers demonstrated their engagement by viewing LTK posts featuring Most Loved winners more than once per second, and clicking through to retailers’ sites every 6 seconds. The popularity of Most Loved products translated into orders being placed every 4 minutes.

Here are some of the Most Loved Products in various categories:

Shopper Favorites:

  • lululemon – Align™ High-Rise Pant 25″
  • Ulta – Drunk Elephant D-Bronzi Sunshine Drops
  • Abercrombie – A&F Sloane Tailored Pant
  • Stanley – The Quencher H2.0 FlowState™ Tumbler

Trending Items:

  • Aerie – Unreal Sweater
  • Nike – Court Legacy Next Nature Shoes
  • Vuori – Performance Jogger


  • Soma – Enbliss Wireless Bra
  • J Crew – Emilie Striped Patch-Pocket Sweater
  • Old Navy – Classic Jean Jacket for Women

Beauty & Personal Care:

  • tarte – blush tape™ liquid blush
  • Sephora – Summer Fridays Lip Butter Balm
  • Kiehl’s – Ultra Facial Cream


  • Target – Universal Thread Persephone Sneakers
  • Adidas – Samba OG Shoes
  • New Balance – 327 Sneakers


  • Shopbop – AGOLDE Riley Straight Crop Jeans
  • Madewell – Kick Out Crop Jeans
  • Levi’s – Ribcage Straight Ankle Jeans


  • Walmart – Better Homes & Gardens River Oaks Patio Set
  • The Home Depot – Marsden Wooden King Bed
  • Anthropologie – Minka Textured Pot


  • Nordstrom – Tripp Trapp(R) Highchair Set
  • Saks – Artipoppe Zeitgeist Baby Carrier

Gen Z Favorites:

  • FP Movement – Hot Shot Mini Dress
  • Skims – Fits Everybody T-SHIRT
  • UGG – Classic Ultra Mini Platform

Small Business Favorites:

  • Miron Crosby – Margretta Créme Boots
  • Kathy Kuo Home – Rayan Wooden Console Table
  • Montce – Rib Hayden Bikini Top

Food & Beverage Favorites:

  • Walmart+ – Candy Bar Fondue
  • Target – Summer Grilling
  • Walmart – DIY Pizza

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