Levi Strauss & Co. Names Gianluca Flore as Chief Commercial Officer

Levi Strauss & Co. (NYSE: LEVI) has unveiled the addition of Gianluca Flore to its team as executive vice president and chief commercial officer, marking his tenure effective July 29. Under the guidance of Michelle Gass, president and CEO, Flore will play a pivotal role within the executive leadership, overseeing the commercial endeavors of the Levi’s® brand worldwide, spanning various channels such as retail stores, e-commerce, and wholesale operations.

We are thrilled to have Gianluca join LS&Co. during this pivotal phase for our company, as we shift towards a direct-to-consumer approach and solidify our position as a denim lifestyle leader,” remarked Gass. “With his extensive industry experience and proven track record of driving growth for renowned fashion brands, Gianluca is the ideal leader to guide us into the next chapter of value creation for all stakeholders.”

Flore brings over two decades of international commercial expertise in luxury apparel and lifestyle. His most recent role was as chief commercial officer at Burberry, where he led operations across five regions and managed a network of over 400 stores. Prior to this, he held positions such as president for the Americas and Global Retail Excellence at Burberry, where he focused on expanding the brand’s retail presence and enhancing distribution and positioning in wholesale channels. Flore has also held leadership roles at Kering, serving as CEO of Brioni and driving profitable retail growth, as well as contributing to double-digit revenue increases at Bottega Veneta across wholesale and retail sectors. Flore holds a BBA and post-graduate certificates from LUISS University in Rome, Italy, and a post-graduate certificate from the London School of Economics.

“It is a privilege to join the esteemed LS&Co. at such an exciting juncture for the Levi’s® brand, which continues to define the denim category and remain culturally relevant,” said Flore. “I am eager to collaborate with the incredibly talented team at LS&Co. to serve our consumers and position Levi’s® as the ultimate global leader in denim lifestyle.

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