L.L.Bean and Summersalt Unveil Exclusive Summer Collaboration Collection

Just as summer approaches, renowned outdoor retailer L.L.Bean has joined forces with the trending swimwear brand Summersalt to introduce a fresh line of swimwear, cover-ups, and summer essentials, inspired by a mutual passion for summertime adventures. This exclusive collection seamlessly blends Summersalt’s precision-fit designs, backed by data, with L.L.Bean’s storied expertise in outdoor gear. Each piece, co-crafted with a shared commitment to enhancing customers’ summer escapades, invites them to embrace the rejuvenating embrace of the outdoors with confidence. This partnership not only extends the market presence of both brands but also capitalizes on their individual strengths to offer a compelling selection to both new and loyal customers.

Stephen Smith, President and CEO of L.L.Bean, expressed, “For 112 years, L.L.Bean has been equipping adventurers for all types of outdoor pursuits. While our most renowned products were tailored for harsh climates, the summer season remains a vital growth avenue for our business. Partnering with Summersalt was a strategic move to expand our swimwear category, merging their expertise in fit and contemporary design with our rich legacy in outdoor merchandise. Together, we’ve curated an extensive assortment of swimwear, apparel, gear, and accessories for every member of the family. We hope our customers revel in this collection as they immerse themselves in the restorative essence of outdoor living this summer.”

Lori Coulter, Co-Founder and CEO of Summersalt, echoed these sentiments, stating, “Collaborations are integral to Summersalt’s growth strategy, and aligning with the iconic American brand, L.L.Bean, has been a priority since our inception. Our synergistic skill sets and shared values have enabled us to craft a collection with universal appeal, catering to the tastes of women and families across generations. Breaking new ground for Summersalt, this collaboration extends beyond swimwear and cover-ups to encompass summer essentials such as hats, sandals, towels, beach chairs, and even a stand-up paddleboard, alongside the iconic L.L.Bean x Summersalt Boat and Tote. This collection truly offers something for every family member.”

The collaboration unveils four distinct color collections – Sea Urchin & White Sand (Black & White), Calypso & Deep Sea (Blue), Sea Foam & Harbor (Teal), and Strawberry (Pink) – featuring four exclusive prints tailored for this collaboration. The women’s swimwear lineup showcases Summersalt’s best-selling styles, including The Sidestroke, The Perfect Wrap One-Piece, The Ruffle Backflip, and The Surf, alongside a fresh addition, The Perfect Wrap Tankini Top. Men’s and boy’s swim trunks, kid’s rash guards, and girl’s swimsuits are also part of the collection.

Crafted from L.L.Bean’s signature 100% cotton Cloud Gauze fabric, the cover-up styles effortlessly complement the swimwear collection, offering cool and carefree coverage. Available in three colors, the four silhouettes comprise a midi dress, skirt, wide-leg pants, and cropped button-up shirt.

Completing the collaboration are coordinating accessories and summer essentials, including L.L.Bean’s popular hats, beach chairs, towels, water bottles, sandals, inflatable stand-up paddleboards, and the iconic Boat and Tote in exclusive colorways.

The collection is now accessible on llbean.com, summersalt.com, and at select L.L.Bean stores.

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