Kohl’s Introduces Innovative Home Strategy: Offering a Fresh Range of Chic and Budget-Friendly Home Décor and Seasonal Accents

Kohl’s is introducing a fresh approach to home decor, aiming to provide customers with an expanded and stylish selection at affordable prices. The new strategy, available both in-store and online, offers an inspiring range of home and seasonal products curated to suit every taste.

Nick Jones, Kohl’s chief merchandising and digital officer, expressed excitement about the company’s revamped home offerings, stating, “We’ve been making meaningful changes to reposition and expand our home offerings over the past year and are excited to unveil Kohl’s new assortment of on-trend and affordable home products to customers nationwide.”

The retailer has significantly expanded its assortment, increasing select categories by 40%. This expansion includes areas such as wall art, glassware, ceramic home decor, barware, botanicals, and lighting.

Key highlights of Kohl’s new home collection include:

  1. Curated Assortment: The collection features a curated mix of unique decorative home products in categories like wall art, botanicals, storage, pet, lighting, frames, glass, and ceramics, all emphasizing approachable style and affordability.
  2. Strengthened Everyday Essentials: Kohl’s has elevated its key programs such as bedding and bath, incorporating modern aesthetics and offering a continuous stream of style-forward options.
  3. Seasonal Decor Destination: Kohl’s aims to become a year-round destination for seasonal home decor, offering 60% newness in home and holiday decor seasonally.

To enhance the shopping experience, Kohl’s has revamped both its in-store and digital presence. The company is engaging in multi-channel marketing approaches, including immersive digital activations, partnerships with home design experts, and a live pop-up experience in New York City.

Christie Raymond, Kohl’s chief marketing officer, emphasized the importance of inspiration in the home goods shopping experience, stating, “We’re prioritizing ways to connect, drive awareness and engage with home shoppers to enhance our credibility in the category, reinforce our compelling value, and provide new ideas and solutions that spark creativity for customers.”

For more information and to explore Kohl’s new home products, visit Kohl’s stores nationwide and Kohls.com/home.

Cautionary Statement Regarding Forward-Looking Information:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s current views and assumptions and are subject to risks and uncertainties. Kohl’s undertakes no obligation to update them.

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