Jumpmind Elevates Build-A-Bear Retail Experience with Advanced Point of Sale Solutions

Jumpmind, Inc., a prominent provider of cutting-edge retail technology solutions, has proudly announced the successful implementation of its innovative cloud-native, mobile-first Point of Sale (POS) and CX Connect interactive customer engagement solution at Build-A-Bear Workshop, Inc. (NYSE: BBW) retail stores worldwide. Initially designed as a space for children to craft their own unique teddy bears through a step-by-step process, including the iconic Heart Ceremony, Build-A-Bear has evolved into a globally recognized brand appealing to diverse consumer demographics over its 26 years of operation. The brand has spread joy, creativity, and friendship by facilitating the creation of more than 225 million furry friends around the world.

At Build-A-Bear Workshop, both children and those young at heart embark on a hands-on, interactive journey to fashion their personalized furry companions. The assistance of a Bear BuilderĀ® associate guides guests through each step, from selecting a furry friend to participating in the signature heart ceremony and stuffing it with love.

To meet the highly experiential expectations of Build-A-Bear Workshop guests at its 450+ retail locations globally, the retailer collaborated with Jumpmind to enhance in-store retail engagement. This involved providing Build-A-Bear store associates with tools to deliver “memorable moments” through an engaging and inspired process that extends from the initial interaction to the checkout process, surpassing ordinary expectations.

Build-A-Bear store associates, equipped with iPad devices running Jumpmind CX Connect interactive customer displays, now have all the necessary tools at their fingertips to engage in personalized one-to-one interactions. This solution seamlessly complements Build-A-Bear’s adoption of Jumpmind Commerce, the cloud-native, mobile-first POS solution, allowing Bear Builder associates to collaborate with guests during the entire guest experience, including building, dressing, and accessorizing their unique furry friends.

The successful implementation of Jumpmind’s technology has been completed in Build-A-Bear Workshop stores across the U.S., Canada, and the U.K. The company plans to extend the Jumpmind solution to stores in additional geographic locations in the upcoming year.

Dara Meath, Chief Technology Officer at Build-A-Bear, emphasized the vital role of Bear Builder store associates in the Build-A-Bear Workshop experience. She expressed the company’s commitment to providing associates with advanced in-store retail technology, enabling a comprehensive view of guests, their previous interactions, and preferences. This empowers associates to offer a shared interactive and personalized journey, enriching each guest’s visit and fostering emotional connections with the Build-A-Bear brand.

Joe Corbin, President and CEO of Jumpmind, extended a warm welcome to Build-A-Bear as part of the progressive retailers leveraging store environments for competitive differentiation. He highlighted the empowerment of Bear Builders to deliver seamless and value-added experiences that align with the unique and special nature of the Build-A-Bear brand, from the moment guests enter the store until they leave with their new furry friend and a smile.

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