Joe Barth Assumes Role of Chief Logistics Officer at, a prominent provider of integrated commerce and logistics solutions facilitating merchants to sell and fulfill orders across diverse channels, has named Joe Barth as its Chief Logistics Officer, effective immediately. Formerly the Senior Vice President of Fulfillment at, Barth will assume responsibility for advancing operational excellence and fostering growth throughout the company’s network of omnichannel fulfillment centers. In his new role, Barth will report directly to Omair Tariq, the Founder and CEO of

Reflecting on his tenure and the company’s achievements, Barth expressed enthusiasm for the Chief Logistics Officer position, emphasizing the focus on enhancing the company’s commitment to its personnel and customers to deliver an unparalleled fulfillment experience. Having contributed significantly to’s success in the past year, Barth is poised to further elevate the company’s logistics initiatives.

Having joined in January 2023, Barth initially served as the Senior Vice President of Fulfillment. Under his leadership,’s fulfillment network expanded from 10 facilities and 4 million square feet at the end of 2022 to 14 facilities and 8.5 million square feet nationwide. Notably, the company successfully accelerated its presence among mid-market and enterprise brands, securing partnerships with notable names such as TOMS and Pacsun. Prior to his tenure at, Barth held key positions at other leading third-party logistics (3PL) companies.

Omair Tariq, Founder and CEO of, commended Barth’s expertise and leadership, highlighting their instrumental role in driving continuous improvement and growth within’s logistics operations. Tariq congratulated Barth on his promotion to Chief Logistics Officer and expressed anticipation for the ongoing transformation Barth will lead to benefit the company’s customers. serves as the backbone for thousands of multichannel merchants, providing both physical and digital infrastructure to streamline operations across various channels. The company offers a comprehensive suite of digitally driven logistics capabilities, alongside enterprise-grade channel and order management software, and expert services to simplify commerce for middle-market and enterprise companies. With a significant impact on the industry, supports transactions totaling over $8 billion in gross merchandise value and operates 14 omnichannel facilities nationwide, encompassing more than 8.5 million square feet of space.

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