Exploring the American West Louis Vuitton Unveils Its Fall-Winter 2024 Men’s Collection

Pharrell Williams, the Men’s Creative Director of Louis Vuitton, sheds light on the essence of the American Western wardrobe in a spectacular showcase at the Jardin d’Acclimatation in Paris. The immersive scenography reflects the Maison’s adventurous spirit.

Louis Vuitton’s Fall-Winter 2024 Men’s Collection delves into the transformation of workwear through the brand’s unparalleled craftsmanship, incorporating precious gems, hand-painting, and expert embroidery techniques. Cowboy iconography permeates the entire collection, with denim adorned with pearl-and-sequin floral embroideries and Western floral motifs. Chaps feature fringed leather and studs, while leather jackets and trousers mimic the embossing of saddles. Plaid merges with Damier in a red and black Buffalo Check, applied across coats, jackets, and shirts. Original cowboy paintings are reimagined into jacquard tapestries, adorning coats or prints that evoke the sun-kissed prairie.

Louis Vuitton’s dandy dons suits chain-stitched with cacti, hand-embroidered vaquero jackets, and suits featuring pinstripes or Damier chequers embellished with pearls, metal studs, or turquoise.

The iconic Speedy bag introduces new colors, notably turquoise blue, and fresh shapes, while the Steamer is presented in three sizes. The Damoflage pattern evolves with orange nuances, and a bovine Cowmooflage Canvas makes its debut. Collaborations with artists from the Dakota and Lakota nations, guided by Dee Jay Two Bears of the Standing Rock Sioux Tribe, influence accessories, staging, and music. Native American culture finds expression in flower motifs on bags, symbolizing the natural beauty of their roots, as well as hand-painted parfleche motifs on Keepall bags.

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