Exploring Boundless Opportunities Enhancing ELC’s Packaging Sustainability Initiatives This Earth Day and Beyond

At ELC, our dedication to reshaping the concept of luxury through sustainable practices extends to every aspect of our operations, including packaging. We harness our creativity and innovative spirit to craft packaging that not only exudes beauty and luxury but also aligns with our sustainability objectives. As we approach Earth Day on April 22nd, we are thrilled to highlight the significant strides we’ve taken in advancing packaging sustainability on our ongoing path.

Nancy Mahon, our Chief Sustainability Officer, notes, “We’ve made remarkable strides towards our sustainability objectives. As of fiscal year 2023, an impressive 71% of our packaging, by weight, is now recyclable, refillable, reusable, recycled, or recoverable. This progress underscores our commitment to integrating sustainability seamlessly into our packaging solutions.”

Sustainability Fuels Innovation

At ELC, sustainability serves as a driving force behind our innovation endeavors. Whether it’s within our R&D labs or packaging development teams, we remain steadfast in our commitment to delivering groundbreaking products while prioritizing sustainability and inclusivity. We recognize that immense opportunities lie within product creation and packaging innovation.

Introduced in 2020, our Packaging Sustainability Guidelines serve as a roadmap, emphasizing strategies such as reducing packaging materials, designing for reuse, and increasing recycled content. These guidelines, coupled with bespoke tools and industry methodologies like third-party-reviewed life-cycle assessments, ensure sustainability remains at the forefront of our packaging decisions.

Elevating the Luxury Packaging Experience

Packaging serves as the initial point of contact for consumers, offering a glimpse into the luxurious experience we provide. Our pledge is to enhance these experiences by selecting materials and packaging solutions that embody sustainability, luxury, functionality, compatibility, and quality. Through pioneering collaborations and innovative solutions, we strive to set new benchmarks for sustainability in the beauty industry.

For instance, Aveda’s groundbreaking approach to responsible packaging leads the industry with paper-based, locally recyclable sachets for product samples. These sachets reduce water consumption by at least 36% and emit 37% fewer greenhouse gases compared to their plastic counterparts, exemplifying our commitment to consumer needs through innovation.

Tailoring Solutions Across Brands

Recognizing the diversity among consumer preferences, we collaborate closely with each brand to tailor packaging solutions that align with their unique requirements and demographics. Whether it’s transitioning from plastic to glass packaging or offering refillable options, our diverse portfolio of brands exemplifies how sustainability and luxury can seamlessly coexist.

Estée Lauder’s utilization of glass packaging to enhance its luxury and sustainability design approach played a pivotal role in the relaunch of its iconic Revitalizing Supreme+ Moisturizer Youth Power Creme, featuring a refillable pod to reduce packaging weight by 90%.

Collaborating for Industry-Wide Impact

Driving substantial change necessitates collaboration, prompting our active involvement in industry-wide initiatives and memberships in global associations such as the Sustainable Packaging Initiative for Cosmetics. We are committed to fostering sustainable change not only within our organization but also across our broader value chain. Collaborations with suppliers like Eastman further enable us to incorporate advanced recycling technologies into our packaging solutions.

Rob Peterson, our Senior Vice President of Global R&D and Supply Chain, emphasizes the importance of partnerships, stating, “Understanding the challenges we face in the industry and fostering collaborations with sustainability organizations, recyclers, and suppliers are essential on our journey towards sustainability in luxury packaging.”

Reducing Plastic Use Across Operations

Internally, our plastic guidelines aim to minimize virgin petroleum plastic and decrease nonrecyclable plastic across our packaging, products, and retail spaces. Additionally, our exploration of advanced recycling technologies underscores our commitment to addressing plastic waste.

ELC’s commitment to sustainability extends beyond packaging and permeates our operations. We prioritize recycling at our offices and stores in alignment with local regulations and emphasize waste minimization across manufacturing, distribution, and innovation sites.

As we commemorate Earth Day, we invite you to join us in our pursuit of sustainability in luxury packaging. Together, we can continue to explore boundless possibilities and work towards a healthier planet.

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