Exclusive Jewelry and Apparel Collection: Kendra Scott and Wrangler® Unite for the Yellow Rose Collaboration

Kendra Scott’s Yellow Rose proudly introduces its inaugural collaboration, a unique venture with the renowned global denim brand, Wrangler®. The exclusive Wrangler x Yellow Rose by Kendra Scott collection showcases the fusion of Kendra Scott’s signature silhouettes and inlaid gemstones with the modern, elevated fits, and finishes from Wrangler®, the most authentic denim brand of the West. Breaking new ground, this collection encompasses both jewelry and apparel, marking a first for the Yellow Rose by Kendra Scott brand. It pays homage to ranch culture, the natural beauty of the Southwest, and the resilient spirit of its hardworking inhabitants.

This limited-edition collaboration, a tribute to Kendra Scott’s Texas roots and Wrangler’s Western wear legacy, features variegated turquoise magnesite embellishments and embroidered rose motifs. These elements are carefully incorporated to offer sophisticated western looks suitable for urban cowgirls and seasoned ranch hands alike. The collection spans a range of jewelry pieces, including necklaces, earrings, a signature bracelet, and ring, along with a thirteen-piece assortment of shirts, jackets, denim, and more. The pieces exude a polished and classic cowgirl aesthetic, designed to be mixed and matched for head-to-toe rodeo-ready ensembles.

Founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott expresses her enthusiasm, stating, “My heart feels most at home on the ranch, and there’s nothing that suits ranch life better than Wrangler. I’m so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West.”

The Wrangler x Yellow Rose by Kendra Scott collaboration seamlessly melds custom Kendra Scott silhouettes and stones with distinctive Wrangler designs and details. The accessories, such as the Wrangler x Yellow Rose by Kendra Scott Elisa Multi Strand Necklace, showcase a chic and timeless elegance. Drawing inspiration from nostalgic styles, the product assortment includes a 70’s Fitted Blazer and Trucker Jacket, combining jeweled hardware and bold colors for a polished, refined look. The Bolo Necklace features the Wrangler W with Kendra Scott’s signature oval shape and chain tassels, while the Puff Sleeve Rodeo Shirt is adorned with buttons in Kendra Scott’s signature Davie frame.

In an effort to create a bright future for the younger generation enamored with the Western lifestyle, Kendra Scott pledges to donate 20% of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation (KSF). This donation will be directed towards the National FFA Organization. Additionally, Wrangler is contributing $10,000 to the National FFA to support scholarships in connection with this collaboration.

The limited-edition collaboration jewelry will be available at kendrascott.com and all Kendra Scott stores. The apparel collection will be accessible at kendrascott.com, Kendra Scott stores at the Fort Worth, San Antonio, Houston, and Austin rodeos, and select stores where Yellow Rose by Kendra Scott is sold. Wrangler will also feature the collection on wrangler.com and at its flagship stores in the Fort Worth Stockyards and Greensboro, NC.

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