Estée Lauder Appoints Renowned Korean Singer and Actress IU as its Latest Global Brand Ambassador

Today, Estée Lauder revealed its latest milestone: the signing of renowned Korean singer, songwriter, and actress, IU, as the brand’s newest Global Brand Ambassador. IU marks a significant addition as Estée Lauder’s inaugural Korean Global Brand Ambassador, set to headline campaigns for the brand’s flagship franchises, Advanced Night Repair and Double Wear. Scheduled for release in April 2024, IU’s debut campaign promises to captivate audiences worldwide.

Joining an esteemed lineup of Estée Lauder Global Ambassadors including Ana de Armas, Amanda Gorman, and Yang Mi, IU’s appointment signifies a strategic move to resonate with diverse audiences. Justin Boxford, Estée Lauder’s Global Brand President, expressed enthusiasm about IU’s partnership, citing her unparalleled influence and global appeal across music and social media platforms. Boxford emphasized the collaboration’s potential to forge connections with a new demographic of consumers, particularly in Asia.

In her statement, IU conveyed her excitement about joining the iconic Estée Lauder brand, recognizing its legacy and widespread admiration among women worldwide. Her sentiment echoes the brand’s ethos, rooted in empowerment and inclusivity.

Kyumoon Lee, Senior Vice President/General Manager of Estée Lauder Asia Pacific, lauded IU’s multifaceted career and philanthropic endeavors, underscoring her alignment with the brand’s values. IU’s commitment to inspiring fans resonates deeply with Estée Lauder’s mission, further cementing the partnership’s significance beyond traditional brand endorsements.

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