Embracing Hands-Free Style Mr. T Stars in Skechers Super Bowl Ad

Skechers Shakes Up the Big Game with Unconventional Spelling Lesson in 11th Super Bowl Commercial Appearance”

In a surprising twist during the Big Game, Skechers returns for its 11th Super Bowl commercial, delivering an unexpected spelling lesson to the massive television audience. Despite never having a ‘t’ in its name, the footwear company emphasizes a memorable ‘t’ with the iconic Mr. T featured in its latest ad. Following his debut in a Skechers commercial in 2023, the A-Team star showcases the convenience of Skechers Hands Free Slip-ins®, highlighting how this innovative technology effortlessly puts the ‘t’ in pairs across the diverse product range.

A surprise cameo challenges the common misconception about the brand’s name, serving as the voice of reason in the spot scheduled for national airing during the third quarter of the game.

Mr. T enthusiastically endorses the Hands Free Slip-ins technology, stating, “With this technology, they make it so easy to put the ‘t’ in Skechers! Just slip in, and now ‘t’ is in the Big Game with Skechers too! I pity the fool who’s bending down and dealing with laces nonsense!”

Michael Greenberg, president of Skechers, reinforces the brand’s commitment to its unique spelling while offering a special treat for fans during the Big Game. He explains, “While we’re not going to change the spelling of our name, there is something that we can do for fans of the brand just in time for the Big Game: we’re not putting any old ‘t’ in Skechers…we’re putting THE ‘T’…Mr. T! And with the convenience and comfort of Skechers Hands Free Slip-ins, we’re able to effortlessly put the ‘t’ in pairs for every need or activity.”

This marks Skechers’ 11th appearance during the Big Game, with a history of notable commercials featuring personalities like Joe Montana, Snoop Dogg, Martha Stewart, Howie Long, and Tony Romo. Past commercials have showcased memorable moments, such as Mark Cuban with a French bulldog named Mr. Quiggly and Willie Nelson singing “On the Road Again.”

Mr. T, known for his roles in film and television, including the iconic Sgt. Bosco “B.A.” Baracus in The A-Team, brings his distinctive style to the Skechers commercial. As an award-winning global brand, Skechers continues to lead the industry with comfort technologies like Skechers Hands Free Slip-ins®, Skechers Arch Fit®, Skechers Hyper Burst®, and Skechers Air-Cooled Memory Foam®.

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