Discover the ‘Seoul Vibe’ in Dubai Seoul My Soul Event Coming to Dubai on May 6-7, 2024

The Seoul Metropolitan Government and the Seoul Tourism Organization are joining forces to bring you an extraordinary event, ‘Seoul My Soul in Dubai’, happening on May 6th and 7th in Dubai. This event is designed to showcase the irresistible allure of Seoul, highlighting its vibrant lifestyle and soulful essence. The organizers have curated an exciting lineup of activities, including a K-POP concert and fan appreciation events featuring popular artists OH MY GIRL and KARD, along with captivating K-POP cover dance performances, a Seoul brand showcase, lucky draw contests, and much more.

Starting at 16:00 on day 1 and 14:00 on day 2, the venue will burst to life with Seoul-inspired pop-up booths, immersing visitors in the festive atmosphere of Seoul. From beauty and wellness to the Hallyu phenomenon and delectable K-food delights, attendees can engage with interactive displays and acquire items reflecting Seoul’s distinct lifestyle.

The Beauty Seoul Zone invites guests to experience the full festival glam with K-Beauty makeovers and personalized light sticks and bracelets, essential accessories for any festival enthusiast.

In the Seoul Picnic Zone, a multimedia art wall and ASMR zone will whisk visitors through Seoul’s four seasons, offering a sensory journey. Guests can capture cherished moments in mini photo studios at the Hallyu Zone, featuring various K-POP music video-style backgrounds.

For those interested in skincare, the Medical Zone will provide consultations, while the K-Food Zone will tantalize taste buds with the latest trending treats from Seoul. The Brand Zone will showcase exclusive ‘Seoul My Soul’ merchandise.

The main event will kick off with electrifying performances by UAE’s top K-pop cover dance teams, paving the way for a captivating exploration of K-pop culture. The Seoul City Brand Showcase will spotlight talented artists offering immersive art experiences highlighting Seoul’s iconic landmarks and culinary delights. Attendees will have the chance to win round-trip airline tickets and hotel vouchers through a lucky draw, offering them the opportunity to experience Seoul firsthand.

The pinnacle of the event will be the K-pop concerts featuring OH MY GIRL on May 6th and KARD on May 7th. These performances will be accompanied by dress rehearsals, meet-and-greets, and other fan-centric activities, ensuring an unforgettable finale.

Tickets for this unparalleled experience are free and will be available from April 22nd at 12:00 PM on the official ticketing platform, Platinumlist, on a first-come, first-served basis for the first 1,500 people.

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