Drawing inspiration from the nostalgic charm of a ’70s sport icon, the latest collaboration between PUMA and Palomo takes you behind the scenes of an enchanting advertisement shoot. Set against a backdrop reminiscent of Hollywood’s golden age, the studio seamlessly blends with the narrative, bathed in perfect lighting as models rehearse their movements with effortless grace, contrasted against the shadowy figures of the production team.

This collection is a fusion of retro allure and contemporary sophistication, featuring premium fabrics, distinctive logos, and a rich palette of warm tones. Highlight pieces include the hybrid Nitefox Loafer and a fresh interpretation of the classic Palermo silhouette.

The apparel range starts with the T7 Track Jacket and Track Pants, crafted from premium knitted jacquard fabric in Warm White and Teak hues, reminiscent of past collaborations. Modern machinery is used to create a unique pattern on the matching Top and Shorts, evoking traditional artisan techniques. The collection’s Baby Tee is made from supple French terry, while the Graphic Tees feature a custom crest crafted by PUMA and Palomo.

Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain, expresses his excitement about the knitwear, particularly praising the elegance of the white ensemble. The footwear selection reimagines the Palermo with asymmetrical color blocking in Red, while the trail-ready Nitefox transforms into the Nitefox Loafer, combining a chunky sole with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.

Completing the ensemble, accessories include a Visor continuing the tennis motif, a Clutch featuring the knitted pattern in a passionfruit tone, and a Grip Bag in white with silver hardware.

The new PUMA x Palomo Spain collection launches on May 11, 2024, available at palomospain.com, PUMA.com, PUMA flagship stores, and selected retailers.

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