Countdown to Paris 2024 Olympics Let’s Shine

With under 100 days remaining until the commencement of the Paris 2024 Olympic Games, LVMH has unveiled its captivating “The Rooftops” campaign, captured authentically by Louis de Caunes. While the allure of the Games typically emanates from the intensity of competition and the awe-inspiring feats of athletes, 2024 promises an additional layer of magic, courtesy of Paris, the unparalleled host city!

In this enchanting campaign, athletes from the LVMH family ascend to the rooftops of Paris, channeling their determination and gathering their strength for their quest for victory. Against the backdrop of Paris’s most iconic landmarks, they contemplate the forthcoming challenge of transforming Paris into the stage where their dreams materialize, thus honoring French excellence and illuminating the City of Light like never before.

This poetic and cinematic masterpiece features the essence of Paris intertwined with five esteemed LVMH athletes: swimmer Léon Marchand, fencer Enzo Lefort, wheelchair tennis champion Pauline Déroulède, rugby player Antoine Dupont, and gymnast Mélanie De Jesus Dos Santos. Each athlete is paired with a symbolic Parisian monument: the Fondation Louis Vuitton, the Panthéon, Montmartre and the Sacré-Coeur, the Arc de Triomphe, and the Eiffel Tower.

Set to be one of the most ambitious and visually stunning campaigns for the Paris 2024 Games, the film will debut in both 60-second and 30-second versions, with subsequent appearances on event schedule billboards for the Olympic & Paralympic Games Paris 2024 and across various social media platforms, along with five additional display and print formats.

Paris, renowned as the City of Light, a hub of art, literature, history, and passion, now stands witness to our athletes’ most remarkable accomplishments.

The partnership between Paris 2024 and LVMH echoes the Group’s ethos, “The Art of Crafting Dreams.” As a Premium Partner of the Olympic & Paralympic Games Paris 2024, LVMH will play a pivotal role, showcasing the excellence and craftsmanship of its artisans during key celebratory moments throughout Paris 2024, solidifying our Group as the “Artisan of All Victories.” This groundbreaking collaboration will spotlight the unparalleled allure of France and Paris on a global scale, continuing LVMH and its Maisons’ longstanding tradition of supporting elite sports and prestigious international competitions.

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