Coty and Etro Forge a Fresh Licensing Partnership

Coty Inc. (NYSE: COTY) (Paris: COTY), a leading global beauty company renowned for its iconic fragrance brands, color cosmetics, and skin and body care, has officially announced a groundbreaking partnership with the esteemed Italian luxury fashion house, Etro. This collaboration will see Coty taking on the responsibility of producing and distributing Etro’s flagship fragrance ranges and perfume collections, extending the partnership beyond the year 2040. Moreover, the two entities will work closely to explore innovative opportunities and venture into new beauty categories to expand the brand’s diverse portfolio.

The agreement solidifies a strategic and long-term alliance between Coty and Etro, founded on their shared values of innovation, exploration, community, and creativity. This collaboration not only reinforces Coty’s reputation as the preferred partner for global fashion houses seeking to establish or enhance their beauty portfolios but also underscores the company’s commitment to fashion-centric licensing with broad appeal in key markets.

Sue Nabi, CEO of Coty, expressed enthusiasm about the new partnership, stating, “We are thrilled to announce our alliance with Etro, an Italian luxury fashion house celebrated for its timeless designs and unwavering commitment to quality. Etro is an iconic brand synonymous with excellence in every aspect of its business. This agreement underscores Coty’s dedication to fashion-focused licensing, offering substantial potential across multiple categories that resonate with consumers in our key markets. We look forward to collaborating with Etro, leveraging the brand’s existing beauty offerings, and bringing its distinctive identity to life through innovative launches across various categories.”

Fabrizio Cardinali, CEO of Etro, echoed this sentiment, saying, “This partnership with Coty marks an exciting new chapter for Etro as we continue to evolve our beauty portfolio. The collaboration allows us to harness synergies between our companies while leveraging Coty’s industry-leading expertise and capabilities. We anticipate working closely with the Coty team to explore avenues for expanding our presence in the beauty sector authentically to Etro, fortifying our ability to meet the dynamic and ever-evolving demands of consumers in diverse markets.”

Under the terms of the agreement, Coty will oversee the development, production, and distribution of all Etro perfumes and fragrances. Etro’s signature fragrance ranges, exemplified by Shantung and Paisley, epitomize the brand’s dedication to a fusion of iconic aesthetic beauty and refined designs.

This strategic partnership aims to not only fortify Etro’s foothold in established markets and categories but also actively drive expansion into new segments and opportunities by leveraging Coty’s expertise and expansive global distribution network.

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