Collaborative Matchwear Collection Unveiled by Y-3 and Real Madrid

Following the successful launch of their collaborative travel collection earlier this year, Y-3 and Real Madrid reunite to unveil their latest venture: the collaborative Matchwear collection, marking another milestone in their partnership.

This premium range embodies a fusion of elegance and tradition, seamlessly blending fashion with the pinnacle of sport. Drawing inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, the collection features a signature rose motif, symbolizing the iconic partnership between the renowned fashion designer and the sports giant.

At the heart of the collection is the introduction of a purple 4th kit for both the Real Madrid Men’s and Women’s teams. Crafted with moisture-wicking HEAT.RDY technology, these kits ensure that players remain dry and comfortable even during the most intense matches. The choice of purple as a dominant color pays homage to Real Madrid’s rich history, reflecting a key shade within the club’s DNA.

In addition to the 4th kit, the collection includes two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection comprising a top, shorts, and an anthem jacket.

Beyond the pitch, Y-3 extends its offerings to the stands with a curated selection of fanwear items. These pieces, including T-shirts, hoodies, cross body bags, caps, and scarves, epitomize the label’s craftsmanship and style, providing fans with a stylish way to show their support for the team.

With this latest collaboration, Y-3 and Real Madrid continue to redefine the intersection of fashion and sport, offering fans and players alike a collection that embodies both style and performance.

Accompanying the collection launch, Y-3 and adidas are poised to unveil a special edition Predator boot and Goalkeeper gloves.

To breathe life into the collection, the campaign, shot by London-based photographer Gabriel Moses, continues its narrative. Present-day Real Madrid icons such as Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez grace the dynamic visuals, reimagining an unparalleled sporting legacy.

Scheduled for release on March 27th, the Y-3 for Real Madrid Matchwear Collection will be available worldwide at adidas.com/y-3, on CONFIRMED, in-store, Real Madrid Official Stores, shop.realmadrid.com, and select retailers.

Source Link