Collaboration with Expedia Group Boosts Valuedynamx’s Growth by 20%

Valuedynamx, a Collinson Company renowned for its curated, data-driven purchase rewards, marks the one-year milestone of its fruitful global collaboration with Expedia Group. This partnership has significantly broadened the scope of travel redemption offerings available to Valuedynamx’s loyalty program partners and their clientele. By leveraging Expedia’s extensive network of lodging partners worldwide, loyalty program participants across various industries now enjoy enhanced flexibility in redeeming their reward currency.

Over the past year, Valuedynamx has witnessed a remarkable 20% surge in bookings within this category, thanks to the enhancements made to its Travel Redemption program. This program now facilitates real-time redemption for travel bookings across Expedia’s vast portfolio of over 700,000 hotels and other accommodations globally. Such expanded offerings ensure that customers engaged in loyalty programs have access to a diverse array of choices when redeeming rewards.

As consumers continue seeking ways to maximize their spending, leveraging reward programs for shopping remains a steadfast strategy. Through the collaboration with Expedia Group, Valuedynamx has bolstered its travel redemption portfolio, offering enhanced value and increased options in line with the ongoing consumer demand for travel experiences. Loyalty program members can now utilize their earned reward points to book travel through Expedia Group via Valuedynamx’s Travel Redemption program. Additionally, members gain access to Expedia Group’s exclusive Member Only Deals, allowing them to tap into savings offered by the company’s hotel partners.

James Berry, Managing Director at Valuedynamx, expresses excitement over the substantial increase in bookings resulting from the expanded travel redemption offerings through their partnership with Expedia Group. Berry emphasizes the strategic significance of this move in empowering their esteemed loyalty program partners, addressing the growing need for flexibility and choice in reward point redemption. The enhancement aligns perfectly with Valuedynamx’s commitment to driving customer engagement among its partners, streamlining the redemption process for a seamless and accessible experience.

Carolina Cabero, Vice President of Commercial Partnerships at Expedia Group, highlights their dedication to supporting global B2B partners in fostering customer loyalty. She underscores how the integration with Valuedynamx and Expedia Group’s leading Rapid API solution has met the rising consumer demand for flexible reward redemption options. Cabero expresses satisfaction with the strong outcomes achieved thus far and anticipates continued success through their ongoing partnership.

Source Link