Borghese Roma Appoints Christina Citrola as Vice President of Sales, Marketing, and E-Commerce

Borghese, a renowned prestige beauty brand, is delighted to announce the appointment of Christina Citrola as its newest Vice President of Sales, Marketing, and E-Commerce. With a vast expertise in enhancing omni-channel growth and nurturing brand equity within the luxury beauty sector, Christina’s arrival is a significant addition to the Borghese family,” stated Dawn Hilarczyk, Chief Operating Officer of Borghese Group. “Her extensive background in the prestige beauty industry, coupled with her dedication to storytelling and establishing genuine connections with consumers, positions her as an invaluable asset to our team. We are confident that Christina will play a pivotal role in advancing brand awareness and expanding market share for Borghese Roma.”

Christina brings a wealth of leadership experience from her tenure at esteemed beauty brands such as La Mer | The Estée Lauder Companies and Fresh | LVMH Beauty. Most recently, she served as the Vice President of Brand Marketing for Stila Cosmetics, where she spearheaded the successful revitalization of social media initiatives, go-to-market strategies, and consumer engagement efforts.

“I am thrilled to embark on this journey with Borghese during such a significant juncture in the brand’s evolution,” expressed Christina Citrola. “With its rich Italian heritage and devoted customer base, Borghese presents a remarkable opportunity to leverage my expertise and contribute to our standing in the luxury beauty market. I eagerly anticipate collaborating with the talented Borghese team to craft innovative marketing strategies that resonate with consumers and foster sustainable growth.

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