BIRKENSTOCK Launches First Flagship Store in Mumbai, India

BIRKENSTOCK’s inaugural flagship store in Mumbai reflects the brand’s enduring commitment to function, quality, and tradition. At the heart of the store’s design is an oversized replica of the original BIRKENSTOCK footbed, meticulously crafted by local copper artisans. Spanning 1600 square feet, the flagship store seamlessly blends contemporary design with India’s rich cultural heritage.

Inspired by the vibrant tapestry of Indian culture, the store incorporates locally sourced materials such as brass, alongside natural elements like cork, jute, and leather — the essence of BIRKENSTOCK’s iconic products. Drawing from iconic landmarks like the Gateway of India and traditional structures such as Mandaps and Charpai-Jhulas, the interior design beautifully melds local influences with BIRKENSTOCK’s global identity.

Jens Hattab, Regional Managing Director for Middle East Africa India at BIRKENSTOCK, expresses excitement about the store’s opening, marking a significant milestone in the brand’s commitment to the Indian market. He emphasizes India’s dynamic market and growing appreciation for quality and comfort, highlighting the immense potential for BIRKENSTOCK’s expansion.

Beyond commerce, the flagship store aims to be a hub for bespoke events, fostering community engagement and offering customers an unforgettable brand journey. Visitors can immerse themselves in the world of BIRKENSTOCK, experiencing firsthand the brand’s dedication to enabling natural walking. Interactive displays, including a multimedia history tower and footbed with projections, showcase the brand’s 250-year legacy of shoemaking tradition.

Vinay Bansal, Managing Director of BIRKENSTOCK India, reflects on the milestone, acknowledging the passionate and expanding consumer base in India. He emphasizes the community’s appreciation for BIRKENSTOCK’s comfort, quality, and heritage, which inspires the brand to innovate continually and deliver exceptional experiences.

The flagship store debuts the latest Spring/Summer 2024 collection, featuring updated versions of iconic silhouettes like ARIZONA, BOSTON, GIZEH, and MADRID, as well as new styles and materials. As the sole store in India, it also offers exclusive designer collaborations and sought-after drops from BIRKENSTOCK’s creative studio and premium brand ‘1774’.

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