ADvendio Surges Forward in U.S. Retail Media Expansion with Impressive +150% Growth in Revenue

ADvendio, a prominent omnichannel retail media advertising platform, is set to accelerate its expansion in the U.S. following a remarkable 150% surge in global retail media revenues. Distinguished as the exclusive Salesforce-powered retail media network (RMN) solution seamlessly integrating on-site and off-site ad capabilities into a comprehensive platform, ADvendio has experienced a substantial increase in demand for its solution. This platform aids retailers in expanding RMNs, optimizing ad operations, and scaling revenue and engagement opportunities. Leveraging its background in traditional advertising and media, ADvendio has witnessed a remarkable +150% growth in retail media revenues since 2021.

Anticipating a U.S. retail media spend of $59.61 billion in 2024, as predicted by Insider Intelligence, ADvendio has already established partnerships with leading global retailers such as Ahold Delhaize, Albertsons, ULTA Beauty, and Woolworth’s. Among the world’s top 25 largest retailers, nine are now collaborating with ADvendio, utilizing the ADvendio ONE platform to drive their retail media strategies, enabling them to monetize first-party data, amplify campaigns, and enhance return on ad spend (ROAS).

In the past year, ADvendio expanded its global workforce by 32% and fortified its U.S. presence through strategic hires, including the appointment of Matthew Rohrs as Sales Director. With over a decade of adtech and media experience, Rohrs brings valuable expertise from senior positions at Operative and Freewheel.

Looking forward, ADvendio is committed to maintaining its innovation momentum. Having grown its retail media offering organically without external investment, ADvendio reinvests revenues to ensure its capabilities align with the evolving needs of digital advertisers and retailers. In 2024, the company plans to unveil several advancements in product capabilities, including new AI features for smarter, data-driven decision-making in campaign performance. Furthermore, ADvendio will expand its solution with integrations for seamless ad campaign management across major social platforms and enhance cross-channel budget optimization features, facilitating optimal efficiency for supplier advertising investments and boosting ROAS capabilities.

Samantha Giaver, Head of Global Sales at ADvendio, emphasized the transformative impact of retail media, citing the vast scale and power highlighted by Walmart Connect’s ability to reach ‘Super Bowl-sized audiences’ weekly. Giaver envisions the next phase in the retail media network evolution, where on- and off-line ad experiences converge, leveraging store networks to digitally engage shoppers and creating new avenues for retailers to connect advertisers, suppliers, and brands with conversion-ready consumers.

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