A$AP Rocky and PUMA Unveil Latest Motorsport-Inspired Collection Spotlighting the Archival Inhale Sneaker

Rocky and PUMA continue their innovative fusion of fashion and sport, blending performance materials and functional elements with a distressed aesthetic reminiscent of hard day’s work in the garage.

This drop underscores Rocky’s endeavor to redefine how brands approach design risks.

A$AP ROCKY x PUMA SWEATSUIT: Emulating the sleek fit of a racing suit, this piece boasts a distressed print for a rugged look, personalized PUMA graphics, and broad elastic ribbing at the hem.

A$AP ROCKY x PUMA SEATBELT T-SHIRT: Featuring a sublimated graphic resembling a driver’s seatbelt, this heavyweight cotton tee combines track-inspired style with urban flair, adorned with PUMA and A$AP co-branding.

A$AP ROCKY x PUMA KNITTED BALACLAVA: Inspired by racecar drivers’ headgear, this cozy knitwear undergoes a distressed treatment, equipped with button snap webbing for easy wear and storage, and PUMA branding at the throat.

A$AP ROCKY x PUMA PADDED BALACLAVA: Mimicking the appearance of a racing helmet, this balaclava features padding, a removable visor insert, and a bungee closure for personalized fit.

A$AP ROCKY x PUMA XL GLOVES: Drawing inspiration from racing gloves, this oversized pair showcases a silicone heat map print on the palm, while molded silicone veins adorn the back of the hand, with collection badges on the fingertips, influenced by Rocky’s nail art.

A$AP ROCKY x PUMA INHALE OG: Originally introduced in 2000 as a running shoe, the PUMA Inhale has become a streetwear staple with its distinctive contours. In collaboration with A$AP Rocky, this limited release features the iconic design in its original color, with exclusive footbed inserts by Rocky available through gifting only.

A$AP Rocky takes on the role of Creative Director, overseeing every aspect of his campaigns, from design to aesthetics and marketing. This collaboration with PUMA blends German expressionism with a playful vibrancy, reminding us to preserve our youthful imagination and dreams.

“This Miami collection offers fans the opportunity to own their own race suit, from helmet to shoes,” says A$AP Rocky. “I wanted to bring the concept of sports uniforms to F1. Through the visuals, I aimed to capture the loss of imagination and dreams as we grow older, and I’m thrilled with how it all came together.”

The collection launches in the US on May 3rd at 10am EST on PUMA.com and select retailers worldwide. Additionally, a pop-up activation will take place on May 4th in Miami, hosted by CNCPTS, offering fans an exclusive opportunity to experience the collection firsthand.

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