6 ways retailers are using generative AI right now

When the Digital Commerce 360 editors embarked on the October edition of Strategy perceptivity, we knew we wanted to concentrate on generative AI, but we weren’t sure how much we ’d find.

The OpenAI institute released its generative AI bot ChatGPT for public use during Q4 2022, and it snappily came the hottest content around. Months latterly, everyone in the online retail assiduity is still buzzing about generative AI, but how numerous businesses are actually using the technology moment? And how numerous would want to talk to us about it?

Turns out, quite a many.

While numerous merchandisers we talked to are still just piloting and exploring how stylish to use the burgeoning technology, numerous brands have live generative AI programs up moment. This Strategy perceptivity, “ 6 ways retailers are using AI right now and how generative AI’ll change ecommerce, ” showcases exemplifications of numerous large retail brands( and a many lower bones
) and how they’re using generative AI right now.1.) sew Fix gates generative AI to write announcement captions and product descriptions
vesture retailer sew Fix uses generative AI to write captions for Facebook and Instagram advertisements. In the history, it would take about two weeks to develop a creative crusade and draft dupe. But now, mortal copywriters can estimate a caption created by the generative AI system in lower than one nanosecond — and they authorize the machine- created content 77 of the time, sew Fix says.

2.) Babylist uses generative AI to write dispatch subject lines
Baby products business and registry says its marketers are anticipated to use generative AI to help produce ideas, content and dupe, says Lee Anne Grant, principal growth officer. Babylist finds that ChatGPT- generated subject lines increased open rates for marketing dispatch in half of their tests. It concluded that ChatGPT is a “ great resource for when the platoon needs subject line alleviation or help writing one, ” Grant says.

3.) J’evar uses generative AI to produce product models
Online-only jewelry trafficker J’evar has its product contrivers use generative AI to speed up how it creates custom jewelry pieces. rather of going through dozens of product mockups over the course of weeks, genAI can help its contrivers produce product.4.) Newegg uses generative AI to epitomize client reviews
Online electronics retailer Newegg erected a generative AI tool in house that creates one product summary for a product grounded on all of the published client reviews. This review is published at the top of all the reviews. Reviews are an important point for Newegg, as 20 ofNewegg.com shoppers read reviews, and these shoppers spend 40 further plutocrat on the point thannon-review reading shoppers, says Andrew Choi, director of brand and website experience for Newegg.

5.) UrbanStems creates images with genAI
Online flower trafficker UrbanStems is using generative AI in multiple ways, including having it produce images of implicit products it wants to vend. For illustration, the brand can tell its generative AI software to produce an image of a 10- stem red and white arrangement of peonies in a glass vase and white background — and shoot that image to its retailing platoon to produce the product in real life. This helps the brand snappily trial with new designs, without having to buy flowers and conduct a print shoot just for a design mock up, says Katie Hudson, content director for UrbanStems.

6.) E Bay enables its business merchandisers to use Gen AI to write product descriptions
Marketplace giant eBay erected a tool grounded on Open AI’s Chat GPT that creates a product description grounded on data merchandisers give about a product’s order, condition, color, brand and further. Roughly 20 of merchandisers shown the generative AI tool use it, and of those, 90 accept at least part of the description, says Xiaodi Zhang, vice chairman of dealer experience at eBay.

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